A data profile of the people who buy, follow and care about Mammal in Sweden — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 1,197,429 people in Sweden.
Mammal has an estimated audience of 1,197,429 people in Sweden. 62.9% are female, 37.1% are male, average age 43.4. Top brand affinities: Mongolia, Elgiganten, Swedbank, Dogs, Google.
Top brand affinities include Mongolia, Elgiganten, Swedbank, with strongest over-indexing on Mongolia (13.85× the country average).
Demographically, the Mammal audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Mammal fan in Sweden is more female, around 43.4 years old, with strong Pet Ownership tendencies and a notable affinity for Mongolia.
The key figures that characterise the Mammal profile in Sweden.
62.9% are female, 37.1% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 43.4 |
| Estimated audience size | 1,197,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Mammal audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mongolia | Travel & Leisure | 13.85× | ||
| 02 | Viral video | Internet & Social Media | 2.59× | ||
| 03 | Hairstyle | Beauty & Wellness | 2.35× | ||
| 04 | Hair products | Beauty & Wellness | 2.23× | ||
| 05 | Dogs | Pets & Animals | 2.22× | ||
| 06 | Fiction books | Literature | 2.20× | ||
| 07 | Tattoos | Fashion & Accessoires | 2.04× | ||
| 08 | Celebrity | Movies & TV | 1.98× | ||
| 09 | Happiness | Health | 1.96× | ||
| 10 | Meat | Food & Beverages | 1.89× | ||
| 11 | Internet & Social Media | 1.88× | |||
| 12 | Pet food | Pets & Animals | 1.85× | ||
| 13 | Elgiganten | Shopping | 1.77× | ||
| 14 | Video games | Games | 1.75× | ||
| 15 | Current events | Arts & Culture | 1.72× | ||
| 16 | Mobile phones | Technology & Electronics | 1.63× | ||
| 17 | Swedbank | Business & Career | 1.59× | ||
| 18 | Shoes | Fashion & Accessoires | 1.58× | ||
| 19 | Spas | Beauty & Wellness | 1.56× | ||
| 20 | Pets | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.75× | |
| Extroversion | THRILL | 1.68× | |
| Community Orientation | OPEN | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Sustainability | BALANCE | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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