A data profile of the people who buy, follow and care about Mammal in Norway — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 556,202 people in Norway.
Mammal has an estimated audience of 556,202 people in Norway. 61.3% are female, 38.7% are male, average age 42.1. Top brand affinities: Mongolia, Google, Pets, Dogs, Hair products.
Top brand affinities include Mongolia, Google, Pets, with strongest over-indexing on Mongolia (14.09× the country average).
Demographically, the Mammal audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Mammal fan in Norway is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Mongolia.
The key figures that characterise the Mammal profile in Norway.
61.3% are female, 38.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 42.1 |
| Estimated audience size | 556,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Mammal audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mongolia | Travel & Leisure | 14.09× | ||
| 02 | Collagen | Beauty & Wellness | 3.75× | ||
| 03 | Hairstyle | Beauty & Wellness | 2.80× | ||
| 04 | Viral video | Internet & Social Media | 2.35× | ||
| 05 | Hair products | Beauty & Wellness | 2.09× | ||
| 06 | Instant messaging | Internet & Social Media | 2.05× | ||
| 07 | Charity and causes | Business & Career | 2.02× | ||
| 08 | Fiction books | Literature | 1.92× | ||
| 09 | Dogs | Pets & Animals | 1.91× | ||
| 10 | Meat | Food & Beverages | 1.87× | ||
| 11 | Happiness | Health | 1.82× | ||
| 12 | Celebrity | Movies & TV | 1.79× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.77× | ||
| 14 | Internet & Social Media | 1.71× | |||
| 15 | Video games | Games | 1.64× | ||
| 16 | Spas | Beauty & Wellness | 1.59× | ||
| 17 | Personal finance | Business & Career | 1.54× | ||
| 18 | Current events | Arts & Culture | 1.53× | ||
| 19 | Pets | Pets & Animals | 1.51× | ||
| 20 | Higher education | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.68× | |
| Extroversion | THRILL | 1.58× | |
| Community Orientation | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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