A data profile of the people who buy, follow and care about Mammal in Belgium — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 2,081,073 people in Belgium.
Mammal has an estimated audience of 2,081,073 people in Belgium. 64.1% are female, 35.9% are male, average age 43.4. Top brand affinities: Kruidvat, Psychology, Livestock, Hair products, Leather.
Top brand affinities include Kruidvat, Psychology, Livestock, with strongest over-indexing on Kruidvat (1.54× the country average).
Demographically, the Mammal audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Mammal fan in Belgium is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Mammal profile in Belgium.
64.1% are female, 35.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 43.4 |
| Estimated audience size | 2,081,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Mammal audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biology | Health | 2.50× | ||
| 02 | Livestock | Pets & Animals | 2.42× | ||
| 03 | Leather | Fashion & Accessoires | 2.33× | ||
| 04 | Nutrient | Food & Beverages | 2.00× | ||
| 05 | Boulanger | Shopping | 1.95× | ||
| 06 | Milk | Food & Beverages | 1.92× | ||
| 07 | Electronic funds transfer | Business & Career | 1.82× | ||
| 08 | Anthropology | Business & Career | 1.77× | ||
| 09 | Bracelet | Fashion & Accessoires | 1.73× | ||
| 10 | Genetics | Kids & Family | 1.68× | ||
| 11 | ICI Paris XL | Shopping | 1.66× | ||
| 12 | Lodging | Travel & Leisure | 1.65× | ||
| 13 | Self care | Health | 1.61× | ||
| 14 | Psychology | Business & Career | 1.58× | ||
| 15 | Hair products | Beauty & Wellness | 1.57× | ||
| 16 | Pizza | Food & Beverages | 1.57× | ||
| 17 | Kruidvat | Shopping | 1.54× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.54× | ||
| 19 | Desserts | Food & Beverages | 1.54× | ||
| 20 | Weddings | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.39× | |
| Community Orientation | OPEN | 1.38× | |
| Pet Ownership | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.95× | |
| Urban Lifestyle | OPEN | 0.98× | |
| Healthy Lifestyle | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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