A data profile of the people who buy, follow and care about Mammal in Australia — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 6,531,700 people in Australia.
Mammal has an estimated audience of 6,531,700 people in Australia. 64.8% are female, 35.2% are male, average age 42.6. Top brand affinities: Biology, Wikipedia, Bored Panda, Blanket, Facial.
Top brand affinities include Biology, Wikipedia, Bored Panda, with strongest over-indexing on Biology (1.59× the country average).
Demographically, the Mammal audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Mammal fan in Australia is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Biology.
The key figures that characterise the Mammal profile in Australia.
64.8% are female, 35.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 42.6 |
| Estimated audience size | 6,531,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Mammal audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bored Panda | Internet & Social Media | 2.32× | ||
| 02 | Mongolia | Travel & Leisure | 2.15× | ||
| 03 | Apple cider vinegar | Food & Beverages | 1.77× | ||
| 04 | Tablecloth | Home & Garden | 1.75× | ||
| 05 | Demi Moore | Movies & TV | 1.72× | ||
| 06 | Koala | Pets & Animals | 1.68× | ||
| 07 | Ancient Egypt | Politics & Society | 1.68× | ||
| 08 | Collagen | Beauty & Wellness | 1.68× | ||
| 09 | Jason Momoa | Movies & TV | 1.66× | ||
| 10 | Blanket | Home & Garden | 1.65× | ||
| 11 | Nicole Kidman | Movies & TV | 1.61× | ||
| 12 | Gluten | Health | 1.61× | ||
| 13 | Biology | Health | 1.59× | ||
| 14 | Wikipedia | Internet & Social Media | 1.55× | ||
| 15 | Facial | Beauty & Wellness | 1.55× | ||
| 16 | Futon | Home & Garden | 1.55× | ||
| 17 | Jason Bateman | Movies & TV | 1.55× | ||
| 18 | Bed frame | Home & Garden | 1.54× | ||
| 19 | West Elm | Home & Garden | 1.53× | ||
| 20 | ABC | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.20× | |
| Mindfulness | BALANCE | 1.17× | |
| Community Orientation | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.86× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Career Orientation | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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