A data profile of the people who buy, follow and care about Biology in Australia — modelled from more than twelve digital signal sources. Biology has an estimated audience of 3,227,984 people in Australia.
The average Biology fan in Australia is 43.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Nutrient, Energy, Mammal, with strongest over-indexing on Nutrient (2.11× the country average).
Demographically, the Biology audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Biology fan in Australia is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Nutrient.
The key figures that characterise the Biology profile in Australia.
63.0% are female, 37.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 43.5 |
| Estimated audience size | 3,227,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Biology audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.3% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Biology audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.23× | |
| 02 | South Australia | ~300K | 1.11× | |
| 03 | New South Wales | ~1.5M | 1.09× | |
| 04 | Queensland | ~800K | 1.04× | |
| 05 | Tasmania | ~70K | 0.96× | |
| 06 | Australian Capital Territory | ~70K | 0.96× | |
| 07 | Northern Territory | ~30K | 0.92× | |
| 08 | Western Australia | ~300K | 0.88× |
The strongest cross-interests of the Biology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nutrient | Food & Beverages | 2.11× | ||
| 02 | Biochemistry | Business & Career | 2.00× | ||
| 03 | Tiger | Pets & Animals | 1.98× | ||
| 04 | Fungus | Home & Garden | 1.94× | ||
| 05 | Pharmacology | Business & Career | 1.85× | ||
| 06 | Biotechnology | Business & Career | 1.81× | ||
| 07 | Chemistry | Business & Career | 1.69× | ||
| 08 | Food and Drug Administration | Politics & Society | 1.69× | ||
| 09 | Life | Health | 1.66× | ||
| 10 | Virus | Health | 1.62× | ||
| 11 | Mammal | Pets & Animals | 1.59× | ||
| 12 | Dish (food) | Food & Beverages | 1.57× | ||
| 13 | Laboratory | Health | 1.55× | ||
| 14 | Pig | Pets & Animals | 1.54× | ||
| 15 | Pharmaceutical industry | Business & Career | 1.54× | ||
| 16 | Energy | Home & Garden | 1.52× | ||
| 17 | Yemen | Travel & Leisure | 1.52× | ||
| 18 | Clinical research | Health | 1.51× | ||
| 19 | Gluten | Health | 1.51× | ||
| 20 | Waste management | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.26× | |
| Mindfulness | BALANCE | 1.24× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Luxury Orientation | PREMIUM | 0.97× | |
| Pet Ownership | JOY | 0.98× |
Biology has an estimated audience of 3,227,984 people in Australia, concentrated in New South Wales and Victoria.
63.0% of Biology fans are female, 37.0% are male, with an average age of 43.5 years.
Biology fans show strongest brand affinity for Nutrient (2.11×), Energy (1.52×), and Mammal (1.59×) over the country average.
Biology fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Biology itself, the audience over-indexes on Energy (1.52×), Mammal (1.59×), Virus (1.62×), and Dish (food) (1.57×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Biology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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