A data profile of the people who buy, follow and care about Chemistry in Australia — modelled from more than twelve digital signal sources. Chemistry has an estimated audience of 2,403,909 people in Australia.
Chemistry has an estimated audience of 2,403,909 people in Australia. 62.2% are female, 37.8% are male, average age 44.2. Top brand affinities: Aldi, Wikipedia, Innovation, Biology, Microwave oven.
Top brand affinities include Aldi, Wikipedia, Innovation, with strongest over-indexing on Aldi (1.65× the country average).
Demographically, the Chemistry audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Chemistry fan in Australia is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Chemistry profile in Australia.
62.2% are female, 37.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 44.2 |
| Estimated audience size | 2,403,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Chemistry audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.5% |
| Brazil | 5.1% |
The strongest cross-interests of the Chemistry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic chemistry | Business & Career | 2.99× | ||
| 02 | Wikipedia | Internet & Social Media | 2.22× | ||
| 03 | Microwave oven | Home & Garden | 1.96× | ||
| 04 | Hypermarket | Shopping | 1.95× | ||
| 05 | Fertilizer | Home & Garden | 1.92× | ||
| 06 | Washing | Beauty & Wellness | 1.91× | ||
| 07 | Innovation | Business & Career | 1.84× | ||
| 08 | Garden centre | Home & Garden | 1.84× | ||
| 09 | Biology | Health | 1.69× | ||
| 10 | Traditional medicine | Health | 1.69× | ||
| 11 | Cappuccino | Food & Beverages | 1.66× | ||
| 12 | Public security | Politics & Society | 1.66× | ||
| 13 | Aldi | Shopping | 1.65× | ||
| 14 | Low-carbohydrate diet | Food & Beverages | 1.63× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.62× | ||
| 16 | Smoothie | Food & Beverages | 1.61× | ||
| 17 | ABC | Movies & TV | 1.60× | ||
| 18 | Herbalism | Health | 1.60× | ||
| 19 | Window blind | Home & Garden | 1.54× | ||
| 20 | Forestry | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Tradition | CONSERVATISM | 1.40× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Travelling | THRILL | 0.76× | |
| Pet Ownership | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Chemistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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