A data profile of the people who buy, follow and care about Virus in Australia — modelled from more than twelve digital signal sources. Virus has an estimated audience of 3,058,840 people in Australia.
Virus has an estimated audience of 3,058,840 people in Australia. 63.7% are female, 36.3% are male, average age 43.9. Top brand affinities: Australia Post, Aldi, Wikipedia, Bupa, Tabloid (newspaper format).
Top brand affinities include Australia Post, Aldi, Wikipedia, with strongest over-indexing on Australia Post (1.61× the country average).
Demographically, the Virus audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Virus fan in Australia is more female, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Australia Post.
The key figures that characterise the Virus profile in Australia.
63.7% are female, 36.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 43.9 |
| Estimated audience size | 3,058,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Virus audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.4% |
| Italy | 5.2% |
| Brazil | 3.9% |
The strongest cross-interests of the Virus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Julianne Moore | Movies & TV | 4.29× | ||
| 02 | Amy Adams | Movies & TV | 3.22× | ||
| 03 | Apple cider vinegar | Food & Beverages | 2.91× | ||
| 04 | David Harbour | Movies & TV | 2.62× | ||
| 05 | Dailymotion | Movies & TV | 2.35× | ||
| 06 | Bupa | Health | 2.19× | ||
| 07 | Jason Momoa | Movies & TV | 2.14× | ||
| 08 | Wikipedia | Internet & Social Media | 2.13× | ||
| 09 | Gluten | Health | 2.10× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.73× | ||
| 11 | Collagen | Beauty & Wellness | 1.66× | ||
| 12 | Aldi | Shopping | 1.62× | ||
| 13 | Biology | Health | 1.62× | ||
| 14 | Blanket | Home & Garden | 1.62× | ||
| 15 | Australia Post | Business & Career | 1.61× | ||
| 16 | Virtual reality | Technology & Electronics | 1.61× | ||
| 17 | Microwave oven | Home & Garden | 1.57× | ||
| 18 | Kinesiology | Health | 1.57× | ||
| 19 | Honey | Food & Beverages | 1.57× | ||
| 20 | Air pollution | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.26× | |
| Individualism | JOY | 1.24× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.73× | |
| Travelling | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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