A data profile of the people who buy, follow and care about Virus in Colombia — modelled from more than twelve digital signal sources. Virus has an estimated audience of 2,477,780 people in Colombia.
Virus has an estimated audience of 2,477,780 people in Colombia. 58.8% are female, 41.2% are male, average age 39.7.
Demographically, the Virus audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The key figures that characterise the Virus profile in Colombia.
58.8% are female, 41.2% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 39.7 |
| Estimated audience size | 2,477,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Virus audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.4% |
| Italy | 5.2% |
| Brazil | 3.9% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Design Affinity | PREMIUM | 0.81× | |
| Career Orientation | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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