A data profile of the people who buy, follow and care about Virus in Indonesia — modelled from more than twelve digital signal sources. Virus has an estimated audience of 3,854,891 people in Indonesia.
Virus has an estimated audience of 3,854,891 people in Indonesia. 46.7% are female, 53.3% are male, average age 33.7. Top brand affinities: Telegram, Indonesian cuisine, Viu (streaming media), Cholesterol, Telkomsel.
Top brand affinities include Telegram, Indonesian cuisine, Viu (streaming media), with strongest over-indexing on Telegram (2.59× the country average).
Demographically, the Virus audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Virus fan in Indonesia is balanced, around 33.7 years old, with strong Tradition tendencies and a notable affinity for Telegram.
The key figures that characterise the Virus profile in Indonesia.
46.7% are female, 53.3% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 33.7 |
| Estimated audience size | 3,854,891 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Virus audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.4% |
| Italy | 5.2% |
| Brazil | 3.9% |
The strongest cross-interests of the Virus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Antivirus software | Technology & Electronics | 4.58× | ||
| 02 | Tobacco pipe | Food & Beverages | 3.13× | ||
| 03 | Telegram | Internet & Social Media | 2.59× | ||
| 04 | Investment management | Business & Career | 2.42× | ||
| 05 | Indonesian cuisine | Food & Beverages | 2.40× | ||
| 06 | Tinder | Internet & Social Media | 2.25× | ||
| 07 | Cyber Monday | Shopping | 2.22× | ||
| 08 | Cholesterol | Food & Beverages | 2.04× | ||
| 09 | Viu (streaming media) | Movies & TV | 1.89× | ||
| 10 | Eyelash | Beauty & Wellness | 1.77× | ||
| 11 | Automated teller machine | Business & Career | 1.70× | ||
| 12 | Telkomsel | Technology & Electronics | 1.64× | ||
| 13 | Linux | Technology & Electronics | 1.61× | ||
| 14 | Washing machine | Home & Garden | 1.61× | ||
| 15 | Self-love | Health | 1.58× | ||
| 16 | Samsung Galaxy | Technology & Electronics | 1.58× | ||
| 17 | Powdered milk | Kids & Family | 1.58× | ||
| 18 | Ice cream | Food & Beverages | 1.54× | ||
| 19 | Lottery | Games | 1.51× | ||
| 20 | Self-employment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Indulgence | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Design Affinity | PREMIUM | 0.72× | |
| Extroversion | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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