A data profile of the people who buy, follow and care about Mammal in Indonesia — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 2,847,838 people in Indonesia.
Mammal has an estimated audience of 2,847,838 people in Indonesia. 45.4% are female, 54.6% are male, average age 34.5. Top brand affinities: Telegram, Hair products, High-definition television, Meat, Radio.
Top brand affinities include Telegram, Hair products, High-definition television, with strongest over-indexing on Telegram (2.22× the country average).
Demographically, the Mammal audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Pet Ownership, Spirituality.
The typical Mammal fan in Indonesia is balanced, around 34.5 years old, with strong Pet Ownership tendencies and a notable affinity for Telegram.
The key figures that characterise the Mammal profile in Indonesia.
45.4% are female, 54.6% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 34.5 |
| Estimated audience size | 2,847,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Mammal audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Jackson | Music & Radio | 2.36× | ||
| 02 | Reggaeton | Music & Radio | 2.34× | ||
| 03 | Subscription business model | Shopping | 2.34× | ||
| 04 | Telegram | Internet & Social Media | 2.22× | ||
| 05 | romantic comedies | Movies & TV | 2.18× | ||
| 06 | Radio | Technology & Electronics | 2.02× | ||
| 07 | Self-employment | Business & Career | 1.84× | ||
| 08 | Rugby union | Sports | 1.84× | ||
| 09 | Breakfast television | Movies & TV | 1.82× | ||
| 10 | Pet store | Pets & Animals | 1.79× | ||
| 11 | Casual game | Games | 1.71× | ||
| 12 | Indonesian cuisine | Food & Beverages | 1.69× | ||
| 13 | Hair products | Beauty & Wellness | 1.66× | ||
| 14 | Pet food | Pets & Animals | 1.65× | ||
| 15 | Meat | Food & Beverages | 1.63× | ||
| 16 | Investment management | Business & Career | 1.60× | ||
| 17 | Bicycle | Cars & Mobility | 1.57× | ||
| 18 | Buddhism | Health | 1.56× | ||
| 19 | Linux | Technology & Electronics | 1.55× | ||
| 20 | High-definition television | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.56× | |
| Spirituality | BALANCE | 1.41× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.68× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Tradition | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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