A data profile of the people who buy, follow and care about Mammal in Switzerland — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 1,497,481 people in Switzerland.
Mammal has an estimated audience of 1,497,481 people in Switzerland. 65.6% are female, 34.4% are male, average age 43.3. Top brand affinities: Coop, Google, Swiss International Air Lines, Hornbach, Pets.
Top brand affinities include Coop, Google, Swiss International Air Lines, with strongest over-indexing on Coop (1.87× the country average).
Demographically, the Mammal audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Mammal fan in Switzerland is more female, around 43.3 years old, with strong Pet Ownership tendencies and a notable affinity for Coop.
The key figures that characterise the Mammal profile in Switzerland.
65.6% are female, 34.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 43.3 |
| Estimated audience size | 1,497,481 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Mammal audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.55× | ||
| 02 | Hornbach | Shopping | 2.35× | ||
| 03 | Hairstyle | Beauty & Wellness | 2.20× | ||
| 04 | Tattoos | Fashion & Accessoires | 2.02× | ||
| 05 | Wikipedia | Internet & Social Media | 1.99× | ||
| 06 | Psychology | Business & Career | 1.90× | ||
| 07 | Coop | Food & Beverages | 1.87× | ||
| 08 | Swiss International Air Lines | Travel & Leisure | 1.86× | ||
| 09 | Dogs | Pets & Animals | 1.82× | ||
| 10 | Happiness | Health | 1.81× | ||
| 11 | Conforama | Home & Garden | 1.77× | ||
| 12 | Pets | Pets & Animals | 1.76× | ||
| 13 | Mobile phones | Technology & Electronics | 1.76× | ||
| 14 | Education | Business & Career | 1.75× | ||
| 15 | Spas | Beauty & Wellness | 1.74× | ||
| 16 | Social media | Business & Career | 1.67× | ||
| 17 | Current events | Arts & Culture | 1.59× | ||
| 18 | Internet & Social Media | 1.57× | |||
| 19 | Nature | Home & Garden | 1.53× | ||
| 20 | Shoes | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.79× | |
| Community Orientation | OPEN | 1.78× | |
| Extroversion | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Quality Awareness | PREMIUM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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