A data profile of the people who buy, follow and care about Mammal in Malaysia — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 2,534,245 people in Malaysia.
The average Mammal fan in Malaysia is 37.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Sports betting, Philosophy, with strongest over-indexing on Politics (1.83× the country average).
Demographically, the Mammal audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mammal fan in Malaysia is balanced, around 37.4 years old, with strong Pet Ownership tendencies and a notable affinity for Politics.
The key figures that characterise the Mammal profile in Malaysia.
54.7% are female, 45.3% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 37.4 |
| Estimated audience size | 2,534,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Mammal audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
Where the Mammal audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~300K | 1.54× | |
| 02 | Selangor | ~1M | 1.38× | |
| 03 | Sabah | ~300K | 1.19× | |
| 04 | Kuala Lumpur | ~500K | 1.18× | |
| 05 | Johor | ~400K | 1.13× | |
| 06 | Perak | ~200K | 1.10× | |
| 07 | Negeri Sembilan | ~100K | 1.09× | |
| 08 | Penang | ~200K | 1.07× | |
| 09 | Kedah | ~200K | 0.98× | |
| 10 | Malacca | ~90K | 0.95× | |
| 11 | Labuan | ~20K | 0.95× | |
| 12 | Perlis | ~30K | 0.92× | |
| 13 | Putrajaya | ~10K | 0.92× | |
| 14 | Pahang | ~100K | 0.90× | |
| 15 | Kelantan | ~100K | 0.87× | |
| 16 | Terengganu | ~90K | 0.87× |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 4.23× | ||
| 02 | Public administration | Business & Career | 2.65× | ||
| 03 | Political science | Business & Career | 2.64× | ||
| 04 | Luxury real estate | Business & Career | 2.57× | ||
| 05 | Pampers | Kids & Family | 2.04× | ||
| 06 | Spanish language | Politics & Society | 1.96× | ||
| 07 | Social science | Business & Career | 1.84× | ||
| 08 | Politics | Politics & Society | 1.83× | ||
| 09 | Biology | Health | 1.77× | ||
| 10 | Reptiles | Pets & Animals | 1.69× | ||
| 11 | Netherlands | Travel & Leisure | 1.65× | ||
| 12 | Philosophy | Business & Career | 1.64× | ||
| 13 | Sociology | Business & Career | 1.64× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.63× | ||
| 15 | Wikipedia | Internet & Social Media | 1.60× | ||
| 16 | Dancehalls | Music & Radio | 1.59× | ||
| 17 | Spanish cuisine | Food & Beverages | 1.57× | ||
| 18 | Blood vessel | Health | 1.56× | ||
| 19 | HVAC | Home & Garden | 1.56× | ||
| 20 | Mobile home | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.34× | |
| Extroversion | THRILL | 1.24× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.83× | |
| Individualism | JOY | 0.85× |
Mammal has an estimated audience of 2,534,245 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.7% of Mammal fans are female, 45.3% are male, with an average age of 37.4 years.
Mammal fans show strongest brand affinity for Politics (1.83×), Sports betting (4.23×), and Philosophy (1.64×) over the country average.
Mammal fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mammal itself, the audience over-indexes on Sports betting (4.23×), Philosophy (1.64×), Biology (1.77×), and Social science (1.84×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.