A data profile of the people who buy, follow and care about Mammal in South Africa — modelled from more than twelve digital signal sources. Mammal has an estimated audience of 1,696,455 people in South Africa.
Mammal has an estimated audience of 1,696,455 people in South Africa. 63.5% are female, 36.5% are male, average age 37.3. Top brand affinities: Pet food, Pet store, Animal rights, Buddhism, Tom Hardy.
Top brand affinities include Pet food, Pet store, Animal rights, with strongest over-indexing on Pet food (1.51× the country average).
Demographically, the Mammal audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, Indulgence.
The typical Mammal fan in South Africa is more female, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Mammal profile in South Africa.
63.5% are female, 36.5% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 37.3 |
| Estimated audience size | 1,696,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Mammal audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 5.5% |
| Italy | 5.0% |
The strongest cross-interests of the Mammal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlotte Tilbury | Beauty & Wellness | 1.87× | ||
| 02 | Emma Watson | Movies & TV | 1.72× | ||
| 03 | Social shopping | Shopping | 1.72× | ||
| 04 | Pet store | Pets & Animals | 1.71× | ||
| 05 | Dog grooming | Pets & Animals | 1.66× | ||
| 06 | Medicinal plants | Health | 1.65× | ||
| 07 | Buddhism | Health | 1.60× | ||
| 08 | Robbie Williams | Music & Radio | 1.60× | ||
| 09 | Stephen King | Literature | 1.60× | ||
| 10 | Meryl Streep | Movies & TV | 1.59× | ||
| 11 | Late-night talk show | Movies & TV | 1.57× | ||
| 12 | Animal rights | Politics & Society | 1.56× | ||
| 13 | Moped | Cars & Mobility | 1.56× | ||
| 14 | Tom Hardy | Movies & TV | 1.55× | ||
| 15 | Christmas decoration | Home & Garden | 1.54× | ||
| 16 | Royal Canin | Pets & Animals | 1.53× | ||
| 17 | Pet food | Pets & Animals | 1.51× | ||
| 18 | Subway | Food & Beverages | 1.51× | ||
| 19 | True Detective | Movies & TV | 1.51× | ||
| 20 | Antique shop | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.51× | |
| Indulgence | JOY | 1.24× | |
| Sustainability | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Risk Appetite | THRILL | 0.76× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Mammal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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