A data profile of the people who buy, follow and care about Academy in Poland — modelled from more than twelve digital signal sources. Academy has an estimated audience of 2,429,850 people in Poland.
Academy has an estimated audience of 2,429,850 people in Poland. 63.5% are female, 36.5% are male, average age 36.6. Top brand affinities: Pepco, Castorama, Hair products, Kaufland, Dogs.
Top brand affinities include Pepco, Castorama, Hair products, with strongest over-indexing on Pepco (1.76× the country average).
Demographically, the Academy audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Academy fan in Poland is more female, around 36.6 years old, with strong Spirituality tendencies and a notable affinity for Pepco.
The key figures that characterise the Academy profile in Poland.
63.5% are female, 36.5% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 36.6 |
| Estimated audience size | 2,429,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Academy audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.23× | ||
| 02 | Rossmann | Shopping | 1.96× | ||
| 03 | Fiction books | Literature | 1.77× | ||
| 04 | Pepco | Fashion & Accessoires | 1.76× | ||
| 05 | Castorama | Shopping | 1.73× | ||
| 06 | Black Red White | Home & Garden | 1.73× | ||
| 07 | Science fiction movies | Movies & TV | 1.72× | ||
| 08 | PUDELEK | News | 1.66× | ||
| 09 | Hair products | Beauty & Wellness | 1.65× | ||
| 10 | Flower | Home & Garden | 1.64× | ||
| 11 | Happiness | Health | 1.63× | ||
| 12 | Veganism | Food & Beverages | 1.63× | ||
| 13 | Child care | Kids & Family | 1.63× | ||
| 14 | Kaufland | Shopping | 1.57× | ||
| 15 | Empik | Shopping | 1.57× | ||
| 16 | Celebrity | Movies & TV | 1.55× | ||
| 17 | Dogs | Pets & Animals | 1.54× | ||
| 18 | Organic food | Food & Beverages | 1.54× | ||
| 19 | Leroy Merlin | Shopping | 1.53× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.43× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Tradition | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 1.04× | |
| Risk Appetite | THRILL | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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