A data profile of the people who buy, follow and care about Academy in Colombia — modelled from more than twelve digital signal sources. Academy has an estimated audience of 3,875,809 people in Colombia.
Academy has an estimated audience of 3,875,809 people in Colombia. 57.9% are female, 42.1% are male, average age 34.5. Top brand affinities: Career development, Employment agency, Jessica Alba, Hisense, 23andMe.
Top brand affinities include Career development, Employment agency, Jessica Alba, with strongest over-indexing on Career development (1.59× the country average).
Demographically, the Academy audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Academy fan in Colombia is more female, around 34.5 years old, with strong Career Orientation tendencies and a notable affinity for Career development.
The key figures that characterise the Academy profile in Colombia.
57.9% are female, 42.1% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 34.5 |
| Estimated audience size | 3,875,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide Academy audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 23andMe | Health | 2.01× | ||
| 02 | Jean-Michel Jarre | Music & Radio | 1.76× | ||
| 03 | Washington Commanders | Sports | 1.70× | ||
| 04 | Jessica Alba | Movies & TV | 1.69× | ||
| 05 | Holiday Inn Express | Travel & Leisure | 1.66× | ||
| 06 | TV Now | Movies & TV | 1.65× | ||
| 07 | Amiens SC | Sports | 1.64× | ||
| 08 | Aziz Ansari | Movies & TV | 1.62× | ||
| 09 | Hisense | Technology & Electronics | 1.60× | ||
| 10 | Career development | Business & Career | 1.59× | ||
| 11 | Employment agency | Business & Career | 1.58× | ||
| 12 | Best Western | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.45× | |
| Individualism | JOY | 1.20× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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