A data profile of the people who buy, follow and care about Academy in South Africa — modelled from more than twelve digital signal sources. Academy has an estimated audience of 1,679,554 people in South Africa.
Academy has an estimated audience of 1,679,554 people in South Africa. 54.6% are female, 45.4% are male, average age 34.4. Top brand affinities: Innovation, Hostel, Singapore Airlines, Massive open online course, Nobel Peace Prize.
Top brand affinities include Innovation, Hostel, Singapore Airlines, with strongest over-indexing on Innovation (1.53× the country average).
Demographically, the Academy audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Academy fan in South Africa is balanced, around 34.4 years old, with strong Indulgence tendencies and a notable affinity for Innovation.
The key figures that characterise the Academy profile in South Africa.
54.6% are female, 45.4% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 34.4 |
| Estimated audience size | 1,679,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 16% |
of the worldwide Academy audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Schnapps | Food & Beverages | 1.95× | ||
| 02 | Pfizer | Health | 1.89× | ||
| 03 | Massive open online course | Business & Career | 1.80× | ||
| 04 | Freedom of thought | Politics & Society | 1.76× | ||
| 05 | Vietnam Airlines | Travel & Leisure | 1.70× | ||
| 06 | Consumer debt | Business & Career | 1.64× | ||
| 07 | Duty-free shop | Beauty & Wellness | 1.64× | ||
| 08 | Washington Capitals | Sports | 1.64× | ||
| 09 | Playmobil | Kids & Family | 1.64× | ||
| 10 | New England Revolution | Sports | 1.60× | ||
| 11 | Osteopathy | Health | 1.60× | ||
| 12 | Block chain (database) | Technology & Electronics | 1.57× | ||
| 13 | Organic chemistry | Business & Career | 1.57× | ||
| 14 | Singapore Airlines | Travel & Leisure | 1.55× | ||
| 15 | Nobel Peace Prize | Politics & Society | 1.54× | ||
| 16 | T-Mobile | Technology & Electronics | 1.54× | ||
| 17 | Innovation | Business & Career | 1.53× | ||
| 18 | Hostel | Travel & Leisure | 1.52× | ||
| 19 | Dallas Stars | Sports | 1.52× | ||
| 20 | Stem cell therapy | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Career Orientation | POWER | 1.22× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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