A data profile of the people who buy, follow and care about Academy in Australia — modelled from more than twelve digital signal sources. Academy has an estimated audience of 3,503,223 people in Australia.
Academy has an estimated audience of 3,503,223 people in Australia. 58.3% are female, 41.7% are male, average age 42.1. Top brand affinities: Wikipedia, Innovation, WhatsApp, Public security, Hypermarket.
Top brand affinities include Wikipedia, Innovation, WhatsApp, with strongest over-indexing on Wikipedia (2.53× the country average).
Demographically, the Academy audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Tradition, Individualism.
The typical Academy fan in Australia is more female, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Academy profile in Australia.
58.3% are female, 41.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 42.1 |
| Estimated audience size | 3,503,223 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Academy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.53× | ||
| 02 | New Testament | Politics & Society | 2.22× | ||
| 03 | Affiliate marketing | Business & Career | 2.06× | ||
| 04 | University of Oxford | Business & Career | 2.03× | ||
| 05 | Udemy | Business & Career | 1.98× | ||
| 06 | Public security | Politics & Society | 1.93× | ||
| 07 | Employment agency | Business & Career | 1.85× | ||
| 08 | Innovation | Business & Career | 1.77× | ||
| 09 | Individualism | Politics & Society | 1.74× | ||
| 10 | Hypermarket | Shopping | 1.73× | ||
| 11 | Jason Momoa | Movies & TV | 1.71× | ||
| 12 | Alexandra Daddario | Movies & TV | 1.65× | ||
| 13 | Judaism | Politics & Society | 1.65× | ||
| 14 | Sandra Bullock | Movies & TV | 1.64× | ||
| 15 | Ryan Gosling | Movies & TV | 1.63× | ||
| 16 | Internet & Social Media | 1.61× | |||
| 17 | Thai Airways | Travel & Leisure | 1.57× | ||
| 18 | Malaysia Airlines | Travel & Leisure | 1.56× | ||
| 19 | Mobile payment | Business & Career | 1.56× | ||
| 20 | Employment website | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.32× | |
| Individualism | JOY | 1.29× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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