A data profile of the people who buy, follow and care about Academy in Switzerland — modelled from more than twelve digital signal sources. Academy has an estimated audience of 1,011,320 people in Switzerland.
Academy has an estimated audience of 1,011,320 people in Switzerland. 55.9% are female, 44.1% are male, average age 41.2. Top brand affinities: Hornbach, Education, Mobile phones, Wikipedia, Aldi.
Top brand affinities include Hornbach, Education, Mobile phones, with strongest over-indexing on Hornbach (2.37× the country average).
Demographically, the Academy audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Academy fan in Switzerland is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Academy profile in Switzerland.
55.9% are female, 44.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.2 |
| Estimated audience size | 1,011,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Academy audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 2.37× | ||
| 02 | Mother's Day | Kids & Family | 2.26× | ||
| 03 | University | Business & Career | 2.22× | ||
| 04 | Subscription business model | Shopping | 2.21× | ||
| 05 | Charity and causes | Business & Career | 2.20× | ||
| 06 | High-definition television | Technology & Electronics | 2.06× | ||
| 07 | Wikipedia | Internet & Social Media | 2.02× | ||
| 08 | Electronics | Technology & Electronics | 1.88× | ||
| 09 | Festival | Music & Radio | 1.85× | ||
| 10 | FC Bayern Munich | Sports | 1.82× | ||
| 11 | Education | Business & Career | 1.81× | ||
| 12 | Mobile game | Games | 1.80× | ||
| 13 | Transfermarkt | Sports | 1.80× | ||
| 14 | Spas | Beauty & Wellness | 1.64× | ||
| 15 | Flower | Home & Garden | 1.60× | ||
| 16 | Mobile phones | Technology & Electronics | 1.59× | ||
| 17 | Higher education | Business & Career | 1.57× | ||
| 18 | Social media | Business & Career | 1.54× | ||
| 19 | Current events | Arts & Culture | 1.53× | ||
| 20 | Aldi | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.88× | |
| Spirituality | BALANCE | 1.71× | |
| Career Orientation | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| DIY Mentality | THRILL | 0.87× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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