A data profile of the people who buy, follow and care about Digital media in Poland — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 1,876,782 people in Poland.
Digital media has an estimated audience of 1,876,782 people in Poland. 44.3% are female, 55.7% are male, average age 39.5. Top brand affinities: Love & Sex, Valentine's Day, Lech Poznań, Celebrity, Happiness.
Top brand affinities include Love & Sex, Valentine's Day, Lech Poznań, with strongest over-indexing on Love & Sex (5.98× the country average).
Demographically, the Digital media audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Digital media fan in Poland is more male, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Digital media profile in Poland.
44.3% are female, 55.7% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 39.5 |
| Estimated audience size | 1,876,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Digital media audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 7.99× | ||
| 02 | Love & Sex | Kids & Family | 5.98× | ||
| 03 | General practitioner | Health | 4.22× | ||
| 04 | Omegle | Internet & Social Media | 4.15× | ||
| 05 | High-definition television | Technology & Electronics | 2.42× | ||
| 06 | Viral video | Internet & Social Media | 2.33× | ||
| 07 | Contemporary R&B | Music & Radio | 2.13× | ||
| 08 | Musical film | Movies & TV | 2.11× | ||
| 09 | Innovation | Business & Career | 2.03× | ||
| 10 | Musical theatre | Movies & TV | 1.81× | ||
| 11 | First-person shooter games | Games | 1.77× | ||
| 12 | Fiction books | Literature | 1.74× | ||
| 13 | Science fiction movies | Movies & TV | 1.74× | ||
| 14 | Wikipedia | Internet & Social Media | 1.71× | ||
| 15 | Meat | Food & Beverages | 1.68× | ||
| 16 | Financial services | Business & Career | 1.60× | ||
| 17 | Online games | Games | 1.57× | ||
| 18 | Celebrity | Movies & TV | 1.56× | ||
| 19 | Happiness | Health | 1.55× | ||
| 20 | Lech Poznań | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.43× | |
| Career Orientation | POWER | 1.39× | |
| Spirituality | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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