A data profile of the people who buy, follow and care about Digital media in Argentina — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 2,196,684 people in Argentina.
Digital media has an estimated audience of 2,196,684 people in Argentina. 54.1% are female, 45.9% are male, average age 39.2. Top brand affinities: Virtual reality, Sevilla FC, Jessica Alba, Breakfast television, Career development.
Top brand affinities include Virtual reality, Sevilla FC, Jessica Alba, with strongest over-indexing on Virtual reality (1.54× the country average).
Demographically, the Digital media audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Digital media fan in Argentina is balanced, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Virtual reality.
The key figures that characterise the Digital media profile in Argentina.
54.1% are female, 45.9% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 39.2 |
| Estimated audience size | 2,196,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Digital media audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massive open online course | Business & Career | 2.12× | ||
| 02 | Buffy the Vampire Slayer | Movies & TV | 1.84× | ||
| 03 | Crowdsourcing | Business & Career | 1.84× | ||
| 04 | Grey Goose (vodka) | Food & Beverages | 1.72× | ||
| 05 | Tabloid (newspaper format) | Literature | 1.72× | ||
| 06 | Jessica Alba | Movies & TV | 1.71× | ||
| 07 | TechCrunch | Technology & Electronics | 1.64× | ||
| 08 | Breakfast television | Movies & TV | 1.63× | ||
| 09 | Forex Online Trading | Business & Career | 1.60× | ||
| 10 | Single malt whisky | Food & Beverages | 1.58× | ||
| 11 | Will Ferrell | Movies & TV | 1.57× | ||
| 12 | Endangered species | Pets & Animals | 1.56× | ||
| 13 | Ultra-high-definition television | Movies & TV | 1.56× | ||
| 14 | Virtual reality | Technology & Electronics | 1.54× | ||
| 15 | Sevilla FC | Sports | 1.54× | ||
| 16 | Dolly Parton | Music & Radio | 1.53× | ||
| 17 | Philadelphia Union | Sports | 1.53× | ||
| 18 | Career development | Business & Career | 1.52× | ||
| 19 | Emmy Award | Movies & TV | 1.51× | ||
| 20 | Holiday Inn Express | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.37× | |
| Early Adopter Mentality | POWER | 1.35× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Family Orientation | CONSERVATISM | 0.79× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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