A data profile of the people who buy, follow and care about Digital media in Norway — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 688,506 people in Norway.
Digital media has an estimated audience of 688,506 people in Norway. 47.1% are female, 52.9% are male, average age 43.2. Top brand affinities: Google, Gina Tricot, Personal finance, Video games, Happiness.
Top brand affinities include Google, Gina Tricot, Personal finance, with strongest over-indexing on Google (1.75× the country average).
Demographically, the Digital media audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Digital media fan in Norway is balanced, around 43.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google.
The key figures that characterise the Digital media profile in Norway.
47.1% are female, 52.9% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 43.2 |
| Estimated audience size | 688,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Digital media audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-definition television | Technology & Electronics | 2.47× | ||
| 02 | Viral video | Internet & Social Media | 2.35× | ||
| 03 | Instant messaging | Internet & Social Media | 2.20× | ||
| 04 | Innovation | Business & Career | 2.17× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.15× | ||
| 06 | First-person shooter games | Games | 2.13× | ||
| 07 | Hairstyle | Beauty & Wellness | 1.97× | ||
| 08 | Fiction books | Literature | 1.88× | ||
| 09 | Celebrity | Movies & TV | 1.83× | ||
| 10 | Online games | Games | 1.83× | ||
| 11 | Internet & Social Media | 1.75× | |||
| 12 | Electronics | Technology & Electronics | 1.75× | ||
| 13 | Video games | Games | 1.74× | ||
| 14 | Internet & Social Media | 1.74× | |||
| 15 | Happiness | Health | 1.71× | ||
| 16 | Hair products | Beauty & Wellness | 1.68× | ||
| 17 | Current events | Arts & Culture | 1.63× | ||
| 18 | Dogs | Pets & Animals | 1.62× | ||
| 19 | Higher education | Business & Career | 1.56× | ||
| 20 | Personal finance | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.60× | |
| Career Orientation | POWER | 1.49× | |
| Community Orientation | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| DIY Mentality | THRILL | 0.75× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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