A data profile of the people who buy, follow and care about Digital media in Switzerland — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 1,094,931 people in Switzerland.
Digital media has an estimated audience of 1,094,931 people in Switzerland. 47.9% are female, 52.1% are male, average age 42.4. Top brand affinities: Coop, Hornbach, Swiss International Air Lines, Mobile phones, Conforama.
Top brand affinities include Coop, Hornbach, Swiss International Air Lines, with strongest over-indexing on Coop (1.65× the country average).
Demographically, the Digital media audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Digital media fan in Switzerland is balanced, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Coop.
The key figures that characterise the Digital media profile in Switzerland.
47.9% are female, 52.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 42.4 |
| Estimated audience size | 1,094,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Digital media audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subscription business model | Shopping | 2.49× | ||
| 02 | High-definition television | Technology & Electronics | 2.47× | ||
| 03 | Hornbach | Shopping | 2.36× | ||
| 04 | Charity and causes | Business & Career | 2.14× | ||
| 05 | Wikipedia | Internet & Social Media | 2.08× | ||
| 06 | Transfermarkt | Sports | 1.98× | ||
| 07 | Electronics | Technology & Electronics | 1.92× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.84× | ||
| 09 | Mobile game | Games | 1.81× | ||
| 10 | Festival | Music & Radio | 1.80× | ||
| 11 | Mobile phones | Technology & Electronics | 1.73× | ||
| 12 | Education | Business & Career | 1.70× | ||
| 13 | Swiss International Air Lines | Travel & Leisure | 1.68× | ||
| 14 | Bars | Travel & Leisure | 1.66× | ||
| 15 | Desserts | Food & Beverages | 1.66× | ||
| 16 | Coop | Food & Beverages | 1.65× | ||
| 17 | Spas | Beauty & Wellness | 1.60× | ||
| 18 | Conforama | Home & Garden | 1.56× | ||
| 19 | Current events | Arts & Culture | 1.55× | ||
| 20 | Social media | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.67× | |
| Community Orientation | OPEN | 1.62× | |
| Convenience Orientation | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Sports Activity | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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