A data profile of the people who buy, follow and care about Digital media in Colombia — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 5,921,876 people in Colombia.
Digital media has an estimated audience of 5,921,876 people in Colombia. 50.5% are female, 49.5% are male, average age 36.3. Top brand affinities: Jessica Alba, Nissan Juke, Major League Gaming, Washington Commanders, Dave Chappelle.
Top brand affinities include Jessica Alba, Nissan Juke, Major League Gaming, with strongest over-indexing on Jessica Alba (1.53× the country average).
Demographically, the Digital media audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Digital media fan in Colombia is balanced, around 36.3 years old, with strong Career Orientation tendencies and a notable affinity for Jessica Alba.
The key figures that characterise the Digital media profile in Colombia.
50.5% are female, 49.5% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 36.3 |
| Estimated audience size | 5,921,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Digital media audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jean-Michel Jarre | Music & Radio | 1.65× | ||
| 02 | Nissan Juke | Cars & Mobility | 1.64× | ||
| 03 | Washington Commanders | Sports | 1.62× | ||
| 04 | Major League Gaming | Sports | 1.59× | ||
| 05 | Tom Clancy's Rainbow Six Siege | Games | 1.55× | ||
| 06 | Jessica Alba | Movies & TV | 1.53× | ||
| 07 | Dave Chappelle | Movies & TV | 1.53× | ||
| 08 | Aziz Ansari | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.28× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Creativity | OPEN | 0.77× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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