A data profile of the people who buy, follow and care about Digital media in United Arab Emirates — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 2,575,711 people in United Arab Emirates.
The average Digital media fan in United Arab Emirates is 36.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Radio, Online newspaper, Sportswear (activewear), with strongest over-indexing on Radio (1.66× the country average).
Demographically, the Digital media audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Digital media fan in United Arab Emirates is more male, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Radio.
The key figures that characterise the Digital media profile in United Arab Emirates.
22.1% are female, 77.9% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 36.1 |
| Estimated audience size | 2,575,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 35% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 6% |
of the worldwide Digital media audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
Where the Digital media audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~70K | 1.09× | |
| 02 | Emirate of Ajman | ~300K | 1.01× | |
| 03 | Ras Al Khaimah | ~100K | 1.01× | |
| 04 | Emirate of Sharjah | ~500K | 0.91× | |
| 05 | Emirate of Abu Dhabi | ~900K | 0.86× | |
| 06 | Dubai | ~1.5M | 0.80× |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breakfast television | Movies & TV | 2.01× | ||
| 02 | Judaism | Politics & Society | 1.92× | ||
| 03 | Buddhism | Health | 1.77× | ||
| 04 | Rail transport | Travel & Leisure | 1.75× | ||
| 05 | romantic comedies | Movies & TV | 1.75× | ||
| 06 | Apple TV | Movies & TV | 1.74× | ||
| 07 | Dow Jones Industrial Average | Business & Career | 1.68× | ||
| 08 | Radio | Technology & Electronics | 1.66× | ||
| 09 | Online newspaper | News | 1.66× | ||
| 10 | Wikipedia | Internet & Social Media | 1.64× | ||
| 11 | Solar energy | Home & Garden | 1.63× | ||
| 12 | Crossword | Games | 1.61× | ||
| 13 | Virtual reality | Technology & Electronics | 1.61× | ||
| 14 | Private equity | Business & Career | 1.61× | ||
| 15 | Innovation | Business & Career | 1.56× | ||
| 16 | Badminton | Sports | 1.56× | ||
| 17 | Sportswear (activewear) | Fashion & Accessoires | 1.54× | ||
| 18 | Ferrari World | Travel & Leisure | 1.54× | ||
| 19 | Kashmir | Fashion & Accessoires | 1.51× | ||
| 20 | Mobile payment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.45× | |
| Spirituality | BALANCE | 1.40× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.73× | |
| DIY Mentality | THRILL | 0.82× |
Digital media has an estimated audience of 2,575,711 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
22.1% of Digital media fans are female, 77.9% are male, with an average age of 36.1 years.
Digital media fans show strongest brand affinity for Radio (1.66×), Online newspaper (1.66×), and Sportswear (activewear) (1.54×) over the country average.
Digital media fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Digital media itself, the audience over-indexes on Online newspaper (1.66×), Sportswear (activewear) (1.54×), Wikipedia (1.64×), and Innovation (1.56×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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