A data profile of the people who buy, follow and care about Road in Malaysia — modelled from more than twelve digital signal sources. Road has an estimated audience of 2,198,160 people in Malaysia.
The average Road fan in Malaysia is 40.2 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include YouTube, Energy, Public bank, with strongest over-indexing on YouTube (1.72× the country average).
Demographically, the Road audience skews more male with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Road fan in Malaysia is more male, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for YouTube.
The key figures that characterise the Road profile in Malaysia.
38.0% are female, 62.0% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 40.2 |
| Estimated audience size | 2,198,160 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 25% | |
| 30-39 | 28% | |
| 40-49 | 23% | |
| 50+ | 16% |
of the worldwide Road audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
Where the Road audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~800K | 1.36× | |
| 02 | Kuala Lumpur | ~500K | 1.32× | |
| 03 | Johor | ~400K | 1.23× | |
| 04 | Penang | ~200K | 1.23× | |
| 05 | Sarawak | ~200K | 1.21× | |
| 06 | Perak | ~200K | 1.18× | |
| 07 | Sabah | ~200K | 1.09× | |
| 08 | Kedah | ~100K | 1.03× | |
| 09 | Pahang | ~100K | 1.01× | |
| 10 | Negeri Sembilan | ~100K | 0.98× | |
| 11 | Malacca | ~80K | 0.98× | |
| 12 | Labuan | ~20K | 0.92× | |
| 13 | Perlis | ~30K | 0.90× | |
| 14 | Kelantan | ~90K | 0.87× | |
| 15 | Putrajaya | ~10K | 0.87× | |
| 16 | Terengganu | ~80K | 0.86× |
The strongest cross-interests of the Road audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 3.04× | ||
| 02 | Energy | Home & Garden | 2.08× | ||
| 03 | Kitchenware | Home & Garden | 2.07× | ||
| 04 | Documentary movies | Movies & TV | 2.01× | ||
| 05 | Home improvement | Home & Garden | 1.92× | ||
| 06 | Home Appliances | Home & Garden | 1.91× | ||
| 07 | Politics | Politics & Society | 1.90× | ||
| 08 | Drama movies | Movies & TV | 1.75× | ||
| 09 | Coupons | Shopping | 1.73× | ||
| 10 | YouTube | Movies & TV | 1.72× | ||
| 11 | Action movies | Movies & TV | 1.70× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.67× | ||
| 13 | Anime movies | Movies & TV | 1.66× | ||
| 14 | Public bank | Business & Career | 1.63× | ||
| 15 | Cooking | Food & Beverages | 1.61× | ||
| 16 | Fast food | Food & Beverages | 1.59× | ||
| 17 | Handbags | Fashion & Accessoires | 1.57× | ||
| 18 | Pop music | Music & Radio | 1.56× | ||
| 19 | Rock music | Music & Radio | 1.55× | ||
| 20 | Comedy movies | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.83× | |
| Quality Awareness | PREMIUM | 1.63× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Mindfulness | BALANCE | 0.85× |
Road has an estimated audience of 2,198,160 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
38.0% of Road fans are female, 62.0% are male, with an average age of 40.2 years.
Road fans show strongest brand affinity for YouTube (1.72×), Energy (2.08×), and Public bank (1.63×) over the country average.
Road fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Road itself, the audience over-indexes on Energy (2.08×), Public bank (1.63×), Cooking (1.61×), and Home improvement (1.92×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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