A data profile of the people who buy, follow and care about Google Maps in Poland — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 5,855,800 people in Poland.
Google Maps has an estimated audience of 5,855,800 people in Poland. 43.4% are female, 56.6% are male, average age 40.2. Top brand affinities: GeoGuessr, Apple Maps, BP, Circle K, OLX.
Top brand affinities include GeoGuessr, Apple Maps, BP, with strongest over-indexing on GeoGuessr (17.96× the country average).
Demographically, the Google Maps audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Google Maps fan in Poland is more male, around 40.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for GeoGuessr.
The key figures that characterise the Google Maps profile in Poland.
43.4% are female, 56.6% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 40.2 |
| Estimated audience size | 5,855,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Google Maps audience comes from Poland.
| Country | Share |
|---|---|
| China | 17.1% |
| United States | 11.0% |
| Japan | 3.0% |
The strongest cross-interests of the Google Maps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Maps | Internet & Social Media | 51.68× | ||
| 02 | Petting zoo | Pets & Animals | 20.81× | ||
| 03 | Grammarly | Business & Career | 18.54× | ||
| 04 | GeoGuessr | Internet & Social Media | 17.96× | ||
| 05 | French Alps | Travel & Leisure | 15.69× | ||
| 06 | Weather radar | Home & Garden | 11.65× | ||
| 07 | Windshield | Cars & Mobility | 8.80× | ||
| 08 | Aerial photography | Technology & Electronics | 5.23× | ||
| 09 | Circle K | Shopping | 4.60× | ||
| 10 | Google Chrome | Internet & Social Media | 4.10× | ||
| 11 | Global Television Network | Movies & TV | 3.58× | ||
| 12 | FedEx | Business & Career | 3.34× | ||
| 13 | BP | Cars & Mobility | 3.23× | ||
| 14 | Road transport | Cars & Mobility | 2.63× | ||
| 15 | Natural resource | Politics & Society | 2.52× | ||
| 16 | OLX | Shopping | 2.45× | ||
| 17 | Personal trainer | Sports | 2.02× | ||
| 18 | Fantasy movies | Movies & TV | 1.93× | ||
| 19 | Media Expert | Shopping | 1.74× | ||
| 20 | Škoda Auto | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.24× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Travelling | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.