A data profile of the people who buy, follow and care about Natural resource in Poland — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 1,618,320 people in Poland.
Natural resource has an estimated audience of 1,618,320 people in Poland. 56.9% are female, 43.1% are male, average age 38.9. Top brand affinities: Google Maps, Gazeta Wyborcza, Love & Sex, Renovation, Sustainable clothing.
Top brand affinities include Google Maps, Gazeta Wyborcza, Love & Sex, with strongest over-indexing on Google Maps (2.52× the country average).
Demographically, the Natural resource audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Natural resource fan in Poland is more female, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Google Maps.
The key figures that characterise the Natural resource profile in Poland.
56.9% are female, 43.1% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 38.9 |
| Estimated audience size | 1,618,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Natural resource audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 3.20× | ||
| 02 | Love & Sex | Kids & Family | 3.13× | ||
| 03 | Sustainable clothing | Fashion & Accessoires | 3.08× | ||
| 04 | Google Maps | Internet & Social Media | 2.52× | ||
| 05 | Photovoltaic system | Home & Garden | 2.42× | ||
| 06 | GAZ | Cars & Mobility | 2.39× | ||
| 07 | Gazeta Wyborcza | News | 2.24× | ||
| 08 | Sustainable energy | Home & Garden | 1.98× | ||
| 09 | Bedroom furniture | Home & Garden | 1.96× | ||
| 10 | Solar panel | Home & Garden | 1.90× | ||
| 11 | Conference and resort hotels | Travel & Leisure | 1.89× | ||
| 12 | Kitchenware | Home & Garden | 1.86× | ||
| 13 | Breaking news | Movies & TV | 1.75× | ||
| 14 | Innovation | Business & Career | 1.75× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 1.74× | ||
| 16 | Vintage clothing | Fashion & Accessoires | 1.70× | ||
| 17 | Efficient energy use | Technology & Electronics | 1.62× | ||
| 18 | Renovation | Home & Garden | 1.57× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.54× | ||
| 20 | Cyfrowy Polsat | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.89× | |
| Quality Awareness | PREMIUM | 1.78× | |
| Travelling | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Pet Ownership | JOY | 0.94× | |
| Creativity | OPEN | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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