A data profile of the people who buy, follow and care about Natural resource in Austria — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 850,142 people in Austria.
The average Natural resource fan in Austria is 39.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Politics, Hobby, with strongest over-indexing on Billa (supermarket) (1.7× the country average).
Demographically, the Natural resource audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Natural resource fan in Austria is balanced, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Natural resource profile in Austria.
53.6% are female, 46.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 39.9 |
| Estimated audience size | 850,142 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Natural resource audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Natural resource audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~20K | 1.14× | |
| 02 | Vorarlberg | ~30K | 1.07× | |
| 03 | Carinthia (state) | ~50K | 1.04× | |
| 04 | Salzburg | ~60K | 1.00× | |
| 05 | Tyrol | ~60K | 0.96× | |
| 06 | Upper Austria | ~100K | 0.95× | |
| 07 | Lower Austria | ~100K | 0.94× | |
| 08 | Styria | ~100K | 0.93× | |
| 09 | Vienna | ~100K | 0.84× |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zero waste | Home & Garden | 2.80× | ||
| 02 | Shih Tzu | Pets & Animals | 2.18× | ||
| 03 | Siberian Husky | Pets & Animals | 2.06× | ||
| 04 | Beagle | Pets & Animals | 2.05× | ||
| 05 | Luxury real estate | Business & Career | 2.03× | ||
| 06 | Real estate broker | Home & Garden | 1.94× | ||
| 07 | Outdoors | Travel & Leisure | 1.91× | ||
| 08 | French Bulldog | Pets & Animals | 1.89× | ||
| 09 | Labrador Retriever | Pets & Animals | 1.83× | ||
| 10 | Pet store | Pets & Animals | 1.80× | ||
| 11 | Local food | Food & Beverages | 1.77× | ||
| 12 | Renovation | Home & Garden | 1.76× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.72× | ||
| 14 | Hobby | Home & Garden | 1.71× | ||
| 15 | Billa (supermarket) | Shopping | 1.70× | ||
| 16 | Breakfast | Food & Beverages | 1.63× | ||
| 17 | Politics | Politics & Society | 1.59× | ||
| 18 | Contemporary art | Arts & Culture | 1.58× | ||
| 19 | Efficient energy use | Technology & Electronics | 1.58× | ||
| 20 | Milk | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.44× | |
| Sustainability | BALANCE | 1.39× | |
| Pet Ownership | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Family Orientation | CONSERVATISM | 0.96× |
Natural resource has an estimated audience of 850,142 people in Austria, concentrated in Vienna and Lower Austria.
53.6% of Natural resource fans are female, 46.4% are male, with an average age of 39.9 years.
Natural resource fans show strongest brand affinity for Billa (supermarket) (1.7×), Politics (1.59×), and Hobby (1.71×) over the country average.
Natural resource fans in Austria are most concentrated in Vienna (reach ~100K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Natural resource itself, the audience over-indexes on Politics (1.59×), Hobby (1.71×), Renovation (1.76×), and Local food (1.77×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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