A data profile of the people who buy, follow and care about Natural resource in Italy — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 8,103,236 people in Italy.
Natural resource has an estimated audience of 8,103,236 people in Italy. 53.6% are female, 46.4% are male, average age 42.1. Top brand affinities: Wikipedia, Singer-songwriter, Real property, Coop, Adriatic Sea.
Top brand affinities include Wikipedia, Singer-songwriter, Real property, with strongest over-indexing on Wikipedia (2.76× the country average).
Demographically, the Natural resource audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Indulgence.
The typical Natural resource fan in Italy is balanced, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Natural resource profile in Italy.
53.6% are female, 46.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.1 |
| Estimated audience size | 8,103,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Natural resource audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 3.39× | ||
| 02 | New Testament | Politics & Society | 3.14× | ||
| 03 | Ethical consumerism | Shopping | 3.01× | ||
| 04 | Wikipedia | Internet & Social Media | 2.76× | ||
| 05 | Simple living | Politics & Society | 2.48× | ||
| 06 | Doctor of Medicine | Business & Career | 2.42× | ||
| 07 | General practitioner | Health | 2.36× | ||
| 08 | Rose | Home & Garden | 2.31× | ||
| 09 | Satire | Literature | 2.18× | ||
| 10 | Adriatic Sea | Travel & Leisure | 2.01× | ||
| 11 | Dentistry | Business & Career | 2.01× | ||
| 12 | Travel website | Travel & Leisure | 1.72× | ||
| 13 | Singer-songwriter | Music & Radio | 1.71× | ||
| 14 | Mediaset | Technology & Electronics | 1.69× | ||
| 15 | Real property | Home & Garden | 1.64× | ||
| 16 | Milk | Food & Beverages | 1.63× | ||
| 17 | Champagne | Food & Beverages | 1.59× | ||
| 18 | Financial services | Business & Career | 1.58× | ||
| 19 | Coop | Food & Beverages | 1.55× | ||
| 20 | Volunteering | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.47× | |
| Indulgence | JOY | 1.34× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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