A data profile of the people who buy, follow and care about Natural resource in Canada — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 4,972,948 people in Canada.
The average Natural resource fan in Canada is 40.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Dollarama, YouTube Music, with strongest over-indexing on Real property (2.4× the country average).
Demographically, the Natural resource audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Natural resource fan in Canada is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Real property.
The key figures that characterise the Natural resource profile in Canada.
56.3% are female, 43.7% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.3 |
| Estimated audience size | 4,972,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Natural resource audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Natural resource audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manitoba | ~300K | 1.78× | |
| 02 | Ontario | ~2.5M | 1.30× | |
| 03 | New Brunswick | ~100K | 1.20× | |
| 04 | British Columbia | ~800K | 1.08× | |
| 05 | Nova Scotia | ~100K | 1.01× | |
| 06 | Alberta | ~600K | 0.96× | |
| 07 | Saskatchewan | ~200K | 0.96× | |
| 08 | Prince Edward Island | ~20K | 0.94× | |
| 09 | Newfoundland and Labrador | ~70K | 0.90× | |
| 10 | Quebec | ~600K | 0.49× |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MoneyGram | Business & Career | 3.19× | ||
| 02 | Brock Lesnar | Sports | 3.19× | ||
| 03 | NATO | Politics & Society | 3.19× | ||
| 04 | Vince McMahon | Sports | 3.19× | ||
| 05 | Real property | Home & Garden | 2.40× | ||
| 06 | John Travolta | Movies & TV | 2.00× | ||
| 07 | Western Union | Business & Career | 1.89× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.86× | ||
| 09 | YouTube Music | Internet & Social Media | 1.83× | ||
| 10 | Bored Panda | Internet & Social Media | 1.79× | ||
| 11 | Wealth management | Business & Career | 1.78× | ||
| 12 | Cappuccino | Food & Beverages | 1.70× | ||
| 13 | Blanket | Home & Garden | 1.69× | ||
| 14 | Microwave oven | Home & Garden | 1.63× | ||
| 15 | Luxury real estate | Business & Career | 1.59× | ||
| 16 | Dollarama | Shopping | 1.55× | ||
| 17 | Innovation | Business & Career | 1.55× | ||
| 18 | Sustainable energy | Home & Garden | 1.55× | ||
| 19 | Michael Jackson | Music & Radio | 1.54× | ||
| 20 | Espresso | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.42× | |
| Tradition | CONSERVATISM | 1.29× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Need for Security | CONSERVATISM | 0.98× |
Natural resource has an estimated audience of 4,972,948 people in Canada, concentrated in Ontario and British Columbia.
56.3% of Natural resource fans are female, 43.7% are male, with an average age of 40.3 years.
Natural resource fans show strongest brand affinity for Real property (2.4×), Dollarama (1.55×), and YouTube Music (1.83×) over the country average.
Natural resource fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~800K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Natural resource itself, the audience over-indexes on Dollarama (1.55×), YouTube Music (1.83×), Innovation (1.55×), and Western Union (1.89×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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