Natural resource Audience in Canada
Natural resource has an estimated audience of 4,972,948 people in Canada. 56.3% are female, 43.7% are male, average age 40.3. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Dollarama, YouTube Music, Western Union, Innovation.
The average Natural resource fan in Canada is 40.3 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Dollarama, YouTube Music, with strongest over-indexing on Real property (2.4× the country average). Demographically, the Natural resource audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Natural resource fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.3 |
| Estimated audience size | 4,972,948 |
Audience persona
The typical Natural resource fan in Canada is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,700,927 | 1.3× |
| British Columbia | 806,193 | 1.08× |
| Quebec | 587,876 | 0.49× |
| Alberta | 586,780 | 0.96× |
| Manitoba | 330,456 | 1.78× |
| Saskatchewan | 151,396 | 0.96× |
| Nova Scotia | 149,880 | 1.01× |
| New Brunswick | 138,277 | 1.2× |
| Newfoundland and Labrador | 67,989 | 0.9× |
| Prince Edward Island | 22,997 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.4× | Home & Garden |
| Dollarama | 1.55× | Shopping |
| YouTube Music | 1.83× | Internet & Social Media |
| Western Union | 1.89× | Business & Career |
| Innovation | 1.55× | Business & Career |
| Luxury real estate | 1.59× | Business & Career |
| MoneyGram | 3.19× | Business & Career |
| Wealth management | 1.78× | Business & Career |
| Microwave oven | 1.63× | Home & Garden |
| Brock Lesnar | 3.19× | Sports |
| Non-alcoholic beverage | 1.86× | Food & Beverages |
| Sustainable energy | 1.55× | Home & Garden |
| Espresso | 1.53× | Food & Beverages |
| Blanket | 1.69× | Home & Garden |
| Bored Panda | 1.79× | Internet & Social Media |
| Vince McMahon | 3.19× | Sports |
| Cappuccino | 1.7× | Food & Beverages |
| NATO | 3.19× | Politics & Society |
| Michael Jackson | 1.54× | Music & Radio |
| John Travolta | 2.0× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.42 |
| Tradition | CONSERVATISM | 1.29 |
| Quality Awareness | PREMIUM | 1.27 |
| Indulgence | JOY | 1.23 |
| Career Orientation | POWER | 1.21 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
See Natural resource audiences in other countries
- Natural resource — Germany
- Natural resource — United States
- Natural resource — United Kingdom
- Natural resource — France
- Natural resource — Italy
- Natural resource — Spain
- Natural resource — Brazil
- Natural resource — Japan
- Natural resource — South Korea
- Natural resource — India
- Natural resource — Mexico
More Politics & Society audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Natural resource have in Canada?
Natural resource has an estimated audience of 4,972,948 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Natural resource fans?
56.3% of Natural resource fans are female, 43.7% are male, with an average age of 40.3 years.
Which brands do Natural resource fans like most?
Natural resource fans show strongest brand affinity for Real property (2.4×), Dollarama (1.55×), and YouTube Music (1.83×) over the country average.
Where do Natural resource fans live in Canada?
Natural resource fans in Canada are most concentrated in Ontario (reach 2,700,927), British Columbia (reach 806,193), and Quebec (reach 587,876). These three regions account for the largest share of the active audience.
What other brands do Natural resource fans also like?
Beyond Natural resource itself, the audience over-indexes on Dollarama (1.55×), YouTube Music (1.83×), Western Union (1.89×), and Innovation (1.55×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.