A data profile of the people who buy, follow and care about Natural resource in Colombia — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 2,165,051 people in Colombia.
Natural resource has an estimated audience of 2,165,051 people in Colombia. 54.9% are female, 45.1% are male, average age 38.0. Top brand affinities: Non-alcoholic beverage, Renewable energy, Sustainable energy, Mineral water, Baking powder.
Top brand affinities include Non-alcoholic beverage, Renewable energy, Sustainable energy, with strongest over-indexing on Non-alcoholic beverage (1.53× the country average).
Demographically, the Natural resource audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Career Orientation.
The typical Natural resource fan in Colombia is balanced, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Natural resource profile in Colombia.
54.9% are female, 45.1% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 38.0 |
| Estimated audience size | 2,165,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Natural resource audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water pollution | Politics & Society | 2.13× | ||
| 02 | Water filter | Food & Beverages | 2.05× | ||
| 03 | Zero waste | Home & Garden | 2.02× | ||
| 04 | Sustainable energy | Home & Garden | 1.92× | ||
| 05 | Solar power | Home & Garden | 1.91× | ||
| 06 | Reuse | Home & Garden | 1.88× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.87× | ||
| 08 | Makita | Home & Garden | 1.77× | ||
| 09 | Urban agriculture | Business & Career | 1.75× | ||
| 10 | Motorboat | Cars & Mobility | 1.67× | ||
| 11 | Baking powder | Food & Beverages | 1.64× | ||
| 12 | Garden furniture | Home & Garden | 1.62× | ||
| 13 | Mineral water | Food & Beverages | 1.59× | ||
| 14 | Private equity | Business & Career | 1.57× | ||
| 15 | Photovoltaics | Home & Garden | 1.56× | ||
| 16 | Garden centre | Home & Garden | 1.56× | ||
| 17 | Renewable energy | Business & Career | 1.55× | ||
| 18 | Angling | Sports | 1.55× | ||
| 19 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 20 | Bedroom furniture | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.50× | |
| Career Orientation | POWER | 1.47× | |
| DIY Mentality | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Social Media Usage | JOY | 0.73× | |
| Price Sensitivity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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