A data profile of the people who buy, follow and care about Natural resource in Ireland — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 698,516 people in Ireland.
Natural resource has an estimated audience of 698,516 people in Ireland. 60.1% are female, 39.9% are male, average age 42.3. Top brand affinities: Non-alcoholic beverage, Cappuccino, Hypermarket, Zero waste, Flea market.
Top brand affinities include Non-alcoholic beverage, Cappuccino, Hypermarket, with strongest over-indexing on Non-alcoholic beverage (1.7× the country average).
Demographically, the Natural resource audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Natural resource fan in Ireland is more female, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Natural resource profile in Ireland.
60.1% are female, 39.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 42.3 |
| Estimated audience size | 698,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Natural resource audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zero waste | Home & Garden | 1.77× | ||
| 02 | Flea market | Home & Garden | 1.76× | ||
| 03 | Raw foodism | Food & Beverages | 1.75× | ||
| 04 | Medicinal plants | Health | 1.71× | ||
| 05 | Fair trade | Business & Career | 1.71× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.70× | ||
| 07 | Organic chemistry | Business & Career | 1.64× | ||
| 08 | Convenience food | Food & Beverages | 1.63× | ||
| 09 | Tropical Cheese | Food & Beverages | 1.63× | ||
| 10 | Urban agriculture | Business & Career | 1.61× | ||
| 11 | Disney on Ice | Travel & Leisure | 1.60× | ||
| 12 | Slow Food | Food & Beverages | 1.59× | ||
| 13 | Lindt & Sprüngli | Food & Beverages | 1.58× | ||
| 14 | Hypermarket | Shopping | 1.56× | ||
| 15 | Antique shop | Home & Garden | 1.55× | ||
| 16 | Tofu | Food & Beverages | 1.55× | ||
| 17 | Cappuccino | Food & Beverages | 1.54× | ||
| 18 | Baking powder | Food & Beverages | 1.53× | ||
| 19 | Reuse | Home & Garden | 1.51× | ||
| 20 | Duty-free shop | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Career Orientation | POWER | 1.32× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.