A data profile of the people who buy, follow and care about Natural resource in Portugal — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 1,987,895 people in Portugal.
The average Natural resource fan in Portugal is 45.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include BP, TripAdvisor, Sustainable energy, with strongest over-indexing on BP (1.86× the country average).
Demographically, the Natural resource audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Natural resource fan in Portugal is more female, around 45.1 years old, with strong Sustainability tendencies and a notable affinity for BP.
The key figures that characterise the Natural resource profile in Portugal.
57.9% are female, 42.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 45.1 |
| Estimated audience size | 1,987,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Natural resource audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Natural resource audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.17× | |
| 02 | Beja District | ~40K | 1.11× | |
| 03 | Évora District | ~40K | 1.08× | |
| 04 | Castelo Branco District | ~40K | 1.06× | |
| 05 | Viana do Castelo District | ~50K | 1.03× | |
| 06 | Azores | ~60K | 1.02× | |
| 07 | Viseu District | ~70K | 1.01× | |
| 08 | Madeira | ~60K | 1.00× | |
| 09 | Leiria District | ~100K | 0.97× | |
| 10 | Coimbra District | ~100K | 0.97× | |
| 11 | Aveiro District | ~100K | 0.95× | |
| 12 | Braga District | ~200K | 0.94× | |
| 13 | Faro District | ~100K | 0.94× | |
| 14 | Setúbal District | ~200K | 0.93× | |
| 15 | Porto District | ~400K | 0.88× | |
| 16 | Santarém District | ~80K | 0.88× | |
| 17 | Lisbon District | ~500K | 0.81× |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BP | Cars & Mobility | 1.86× | ||
| 02 | TripAdvisor | Travel & Leisure | 1.86× | ||
| 03 | Bricomarché | Home & Garden | 1.86× | ||
| 04 | Wine cellar | Food & Beverages | 1.86× | ||
| 05 | Solar panel | Home & Garden | 1.86× | ||
| 06 | Zero waste | Home & Garden | 1.86× | ||
| 07 | High-net-worth individual | Business & Career | 1.86× | ||
| 08 | Florida | Travel & Leisure | 1.86× | ||
| 09 | Amsterdam | Travel & Leisure | 1.81× | ||
| 10 | COS | Shopping | 1.77× | ||
| 11 | Photovoltaics | Home & Garden | 1.73× | ||
| 12 | Morocco | Travel & Leisure | 1.73× | ||
| 13 | Sustainable energy | Home & Garden | 1.72× | ||
| 14 | Netherlands | Travel & Leisure | 1.72× | ||
| 15 | Mineral water | Food & Beverages | 1.71× | ||
| 16 | HVAC | Home & Garden | 1.67× | ||
| 17 | Dolce Gusto | Food & Beverages | 1.67× | ||
| 18 | National Geographic (magazine) | Travel & Leisure | 1.65× | ||
| 19 | Norauto | Cars & Mobility | 1.60× | ||
| 20 | Efficient energy use | Technology & Electronics | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.41× | |
| DIY Mentality | THRILL | 1.36× | |
| Indulgence | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Creativity | OPEN | 0.95× | |
| Social Media Usage | JOY | 0.95× |
Natural resource has an estimated audience of 1,987,895 people in Portugal, concentrated in Lisbon District and Porto District.
57.9% of Natural resource fans are female, 42.1% are male, with an average age of 45.1 years.
Natural resource fans show strongest brand affinity for BP (1.86×), TripAdvisor (1.86×), and Sustainable energy (1.72×) over the country average.
Natural resource fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Natural resource itself, the audience over-indexes on TripAdvisor (1.86×), Sustainable energy (1.72×), Norauto (1.6×), and Bricomarché (1.86×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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