A data profile of the people who buy, follow and care about Natural resource in South Africa — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 1,115,635 people in South Africa.
Natural resource has an estimated audience of 1,115,635 people in South Africa. 56.8% are female, 43.2% are male, average age 37.5. Top brand affinities: Hostel, Birkenstock, Prosecco, Malt whisky, Zero waste.
Top brand affinities include Hostel, Birkenstock, Prosecco, with strongest over-indexing on Hostel (1.63× the country average).
Demographically, the Natural resource audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Natural resource fan in South Africa is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Hostel.
The key figures that characterise the Natural resource profile in South Africa.
56.8% are female, 43.2% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 37.5 |
| Estimated audience size | 1,115,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Natural resource audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 2.01× | ||
| 02 | Sustainable packaging | Shopping | 1.88× | ||
| 03 | Zero waste | Home & Garden | 1.85× | ||
| 04 | Medicinal plants | Health | 1.73× | ||
| 05 | Malt whisky | Food & Beverages | 1.67× | ||
| 06 | Water pollution | Politics & Society | 1.66× | ||
| 07 | Hostel | Travel & Leisure | 1.63× | ||
| 08 | Listerine | Beauty & Wellness | 1.61× | ||
| 09 | Christmas decoration | Home & Garden | 1.57× | ||
| 10 | Gwyneth Paltrow | Movies & TV | 1.55× | ||
| 11 | Lavazza | Food & Beverages | 1.54× | ||
| 12 | Antique shop | Home & Garden | 1.53× | ||
| 13 | Birkenstock | Fashion & Accessoires | 1.52× | ||
| 14 | Prosecco | Food & Beverages | 1.52× | ||
| 15 | Singapore Airlines | Travel & Leisure | 1.52× | ||
| 16 | Quadcopter | Technology & Electronics | 1.52× | ||
| 17 | Charlotte Tilbury | Beauty & Wellness | 1.52× | ||
| 18 | Organic chemistry | Business & Career | 1.52× | ||
| 19 | Makita | Home & Garden | 1.52× | ||
| 20 | Lidl | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Sustainability | BALANCE | 1.29× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 0.75× | |
| Risk Appetite | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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