A data profile of the people who buy, follow and care about Natural resource in Australia — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 5,355,040 people in Australia.
Natural resource has an estimated audience of 5,355,040 people in Australia. 57.7% are female, 42.3% are male, average age 42.9. Top brand affinities: Real property, Pizza, Wikipedia, Blanket, Jim Carrey.
Top brand affinities include Real property, Pizza, Wikipedia, with strongest over-indexing on Real property (2.45× the country average).
Demographically, the Natural resource audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, DIY Mentality.
The typical Natural resource fan in Australia is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Real property.
The key figures that characterise the Natural resource profile in Australia.
57.7% are female, 42.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 42.9 |
| Estimated audience size | 5,355,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Natural resource audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.45× | ||
| 02 | Jim Carrey | Movies & TV | 2.21× | ||
| 03 | Rowan Atkinson | Movies & TV | 1.99× | ||
| 04 | Google News | News | 1.98× | ||
| 05 | Sustainable products | Politics & Society | 1.88× | ||
| 06 | Nathan Fillion | Movies & TV | 1.81× | ||
| 07 | Rosamund Pike | Movies & TV | 1.78× | ||
| 08 | Blanket | Home & Garden | 1.72× | ||
| 09 | Isla Fisher | Movies & TV | 1.63× | ||
| 10 | Bored Panda | Internet & Social Media | 1.61× | ||
| 11 | MSN | News | 1.60× | ||
| 12 | Pizza | Food & Beverages | 1.58× | ||
| 13 | Sustainable clothing | Fashion & Accessoires | 1.57× | ||
| 14 | Reuse | Home & Garden | 1.56× | ||
| 15 | Keira Knightley | Movies & TV | 1.56× | ||
| 16 | Wagyu | Food & Beverages | 1.55× | ||
| 17 | Bed sheet | Home & Garden | 1.54× | ||
| 18 | Quilt | Home & Garden | 1.52× | ||
| 19 | Wikipedia | Internet & Social Media | 1.51× | ||
| 20 | Kate Hudson | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.28× | |
| DIY Mentality | THRILL | 1.23× | |
| Design Affinity | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Pet Ownership | JOY | 0.91× | |
| Price Sensitivity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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