Rascasse Audience Intelligence

Google Maps Audience in Indonesia

A data profile of the people who buy, follow and care about Google Maps in Indonesia — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 5,123,162 people in Indonesia.

#15among Website / Newspaper / Magazine in Indonesia
#15in Internet & Social Media

The average Google Maps fan in Indonesia is 34.2 years old, more male, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, West Java, East Java.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Google Maps profile in Indonesia.

Audience size
5.1M
in Indonesia
Gender
44.5%♀
55.5% male
Age
34.2
average years
Country rank
#306
Website / Newspaper / Magazine in Indonesia
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Maps

44.5% are female, 55.5% are male, average age 34.2.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Google Maps audience in Indonesia
MetricValue
Female44.5%
Male55.5%
Average age34.2
Estimated audience size5,123,162
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Google Maps audience in Indonesia
Age bracketShare%
16-1926%
20-2930%
30-3922%
40-4914%
50+9%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Google Maps audience comes from Indonesia.

Worldwide audience distribution share by country for Google Maps
CountryShare
China17.1%
United States11.0%
Japan3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Maps audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Google Maps fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~200K1.94×
02Jakarta~700K1.65×
03Riau Islands~70K1.31×
04Bangka-Belitung Islands~30K1.19×
05Special Region of Yogyakarta~100K1.12×
06Central Kalimantan~50K1.12×
07West Sumatra~100K1.09×
08West Kalimantan~80K1.09×
09Riau~100K1.06×
10Banten~200K1.04×
11South Kalimantan~70K1.04×
12Jambi~60K1.04×
13East Kalimantan~90K1.03×
14North Sumatra~200K1.02×
15Bengkulu~40K1.01×
16West Nusa Tenggara~60K0.99×
17North Sulawesi~50K0.99×
18North Kalimantan~20K0.99×
19South Sumatra~100K0.97×
20Central Sulawesi~40K0.92×
21Southeast Sulawesi~40K0.92×
22North Maluku~20K0.89×
23Central Java~400K0.88×
24East Java~500K0.86×
25West Java~700K0.84×
26South Sulawesi~100K0.83×
27East Nusa Tenggara~50K0.83×
28Maluku~20K0.82×
29West Sulawesi~20K0.81×
30Lampung~80K0.80×
31Papua (province)~20K0.78×
32Aceh~50K0.75×
33West Papua~10K0.74×
34Gorontalo (disambiguation)(2)~10K0.67×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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