A data profile of the people who buy, follow and care about Electric guitar in Australia — modelled from more than twelve digital signal sources. Electric guitar has an estimated audience of 2,206,321 people in Australia.
The average Electric guitar fan in Australia is 38.2 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include TikTok, Bass guitar, Musical instrument, with strongest over-indexing on TikTok (1.89× the country average).
Demographically, the Electric guitar audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Electric guitar fan in Australia is more male, around 38.2 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
The key figures that characterise the Electric guitar profile in Australia.
39.8% are female, 60.2% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 38.2 |
| Estimated audience size | 2,206,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Electric guitar audience comes from Australia.
| Country | Share |
|---|---|
| United States | 31.0% |
| China | 7.0% |
| Japan | 6.9% |
Where the Electric guitar audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~600K | 1.15× | |
| 02 | South Australia | ~200K | 1.13× | |
| 03 | Western Australia | ~300K | 1.09× | |
| 04 | New South Wales | ~800K | 1.02× | |
| 05 | Victoria | ~700K | 1.02× | |
| 06 | Tasmania | ~50K | 1.00× | |
| 07 | Australian Capital Territory | ~40K | 0.87× | |
| 08 | Northern Territory | ~20K | 0.86× |
The strongest cross-interests of the Electric guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Twitch | Games | 3.81× | ||
| 02 | Keyboard instrument | Music & Radio | 3.75× | ||
| 03 | Acoustic guitar | Music & Radio | 3.68× | ||
| 04 | Bass guitar | Music & Radio | 3.63× | ||
| 05 | Recording studio | Music & Radio | 3.60× | ||
| 06 | String instrument | Music & Radio | 3.49× | ||
| 07 | Musical instrument | Music & Radio | 2.76× | ||
| 08 | Punk rock | Music & Radio | 2.37× | ||
| 09 | Guitar | Music & Radio | 2.35× | ||
| 10 | Alternative rock | Music & Radio | 2.33× | ||
| 11 | Blues music | Music & Radio | 2.20× | ||
| 12 | Heavy metal music | Music & Radio | 2.12× | ||
| 13 | Soul music | Music & Radio | 2.05× | ||
| 14 | Rhythm and blues music | Music & Radio | 1.98× | ||
| 15 | NFL | Sports | 1.92× | ||
| 16 | TikTok | Internet & Social Media | 1.89× | ||
| 17 | Jazz music | Music & Radio | 1.85× | ||
| 18 | Popular music | Music & Radio | 1.81× | ||
| 19 | NBA | Sports | 1.71× | ||
| 20 | Spotify | Internet & Social Media | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.21× | |
| Pet Ownership | JOY | 1.17× | |
| Sustainability | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Mindfulness | BALANCE | 0.61× | |
| Community Orientation | OPEN | 0.62× |
Electric guitar has an estimated audience of 2,206,321 people in Australia, concentrated in New South Wales and Victoria.
39.8% of Electric guitar fans are female, 60.2% are male, with an average age of 38.2 years.
Electric guitar fans show strongest brand affinity for TikTok (1.89×), Bass guitar (3.63×), and Musical instrument (2.76×) over the country average.
Electric guitar fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Electric guitar itself, the audience over-indexes on Bass guitar (3.63×), Musical instrument (2.76×), Blues music (2.2×), and Heavy metal music (2.12×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Electric guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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