A data profile of the people who buy, follow and care about Guitar in Australia — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 3,580,424 people in Australia.
Guitar has an estimated audience of 3,580,424 people in Australia. 44.7% are female, 55.3% are male, average age 42.2. Top brand affinities: Bass guitar, Peter Alexander, Acoustic guitar, Piano, Electric guitar.
Top brand affinities include Bass guitar, Peter Alexander, Acoustic guitar, with strongest over-indexing on Bass guitar (2.82× the country average).
Demographically, the Guitar audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Risk Appetite.
The typical Guitar fan in Australia is more male, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Bass guitar.
The key figures that characterise the Guitar profile in Australia.
44.7% are female, 55.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 42.2 |
| Estimated audience size | 3,580,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Guitar audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cello | Music & Radio | 3.96× | ||
| 02 | Saxophone | Music & Radio | 3.96× | ||
| 03 | Ukulele | Music & Radio | 3.96× | ||
| 04 | Bass guitar | Music & Radio | 2.82× | ||
| 05 | Acoustic guitar | Music & Radio | 2.78× | ||
| 06 | Clarinet | Music & Radio | 2.55× | ||
| 07 | Violin | Music & Radio | 2.42× | ||
| 08 | AC/DC | Music & Radio | 2.36× | ||
| 09 | Electric guitar | Music & Radio | 2.35× | ||
| 10 | Piano | Music & Radio | 2.31× | ||
| 11 | Britpop | Music & Radio | 2.22× | ||
| 12 | Millie Bobby Brown | Movies & TV | 2.10× | ||
| 13 | Wikipedia | Internet & Social Media | 1.84× | ||
| 14 | Stranger Things | Movies & TV | 1.65× | ||
| 15 | Art exhibition | Arts & Culture | 1.61× | ||
| 16 | Manga | Literature | 1.61× | ||
| 17 | Pokémon | Games | 1.61× | ||
| 18 | Peter Alexander | Music & Radio | 1.56× | ||
| 19 | Natural skin care | Beauty & Wellness | 1.56× | ||
| 20 | Activism | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.12× | |
| Risk Appetite | THRILL | 1.11× | |
| DIY Mentality | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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