A data profile of the people who buy, follow and care about Guitar in Colombia — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 2,836,183 people in Colombia.
Guitar has an estimated audience of 2,836,183 people in Colombia. 48.0% are female, 52.0% are male, average age 35.5. Top brand affinities: Retail banking, Art exhibition, Projectors, Local news, Film festival.
Top brand affinities include Retail banking, Art exhibition, Projectors, with strongest over-indexing on Retail banking (1.53× the country average).
Demographically, the Guitar audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Guitar fan in Colombia is balanced, around 35.5 years old, with strong Career Orientation tendencies and a notable affinity for Retail banking.
The key figures that characterise the Guitar profile in Colombia.
48.0% are female, 52.0% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 35.5 |
| Estimated audience size | 2,836,183 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Guitar audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amazon Music | Music & Radio | 2.11× | ||
| 02 | Dyson | Home & Garden | 2.05× | ||
| 03 | Projectors | Technology & Electronics | 1.88× | ||
| 04 | Livestream | Technology & Electronics | 1.80× | ||
| 05 | Metallica | Music & Radio | 1.74× | ||
| 06 | Local news | News | 1.69× | ||
| 07 | Ryan Gosling | Movies & TV | 1.69× | ||
| 08 | Max Verstappen | Sports | 1.66× | ||
| 09 | Career development | Business & Career | 1.62× | ||
| 10 | Art exhibition | Arts & Culture | 1.60× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.60× | ||
| 12 | Film festival | Movies & TV | 1.59× | ||
| 13 | Reuse | Home & Garden | 1.58× | ||
| 14 | Madonna | Music & Radio | 1.57× | ||
| 15 | Chopper (motorcycle) | Cars & Mobility | 1.55× | ||
| 16 | Retail banking | Business & Career | 1.53× | ||
| 17 | Gothic fashion | Fashion & Accessoires | 1.53× | ||
| 18 | Sustainable energy | Home & Garden | 1.51× | ||
| 19 | Passive income | Business & Career | 1.51× | ||
| 20 | Electric motorcycles and scooters | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Sustainability | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Price Sensitivity | PREMIUM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.