A data profile of the people who buy, follow and care about Guitar in Switzerland — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 953,686 people in Switzerland.
Guitar has an estimated audience of 953,686 people in Switzerland. 45.1% are female, 54.9% are male, average age 40.5. Top brand affinities: Hornbach, Livemusic, Pets, Piano, Aldi.
Top brand affinities include Hornbach, Livemusic, Pets, with strongest over-indexing on Hornbach (2.03× the country average).
Demographically, the Guitar audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Guitar fan in Switzerland is balanced, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Guitar profile in Switzerland.
45.1% are female, 54.9% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 40.5 |
| Estimated audience size | 953,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Guitar audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Piano | Music & Radio | 3.09× | ||
| 02 | Musical film | Movies & TV | 3.08× | ||
| 03 | Livemusic | Music & Radio | 2.73× | ||
| 04 | Shih Tzu | Pets & Animals | 2.39× | ||
| 05 | Charity and causes | Business & Career | 2.36× | ||
| 06 | Loudspeaker | Technology & Electronics | 2.28× | ||
| 07 | Poodle | Pets & Animals | 2.24× | ||
| 08 | Contemporary R&B | Music & Radio | 2.04× | ||
| 09 | Hornbach | Shopping | 2.03× | ||
| 10 | University | Business & Career | 2.02× | ||
| 11 | Comics | Literature | 1.85× | ||
| 12 | Festival | Music & Radio | 1.82× | ||
| 13 | Real property | Home & Garden | 1.82× | ||
| 14 | FC Bayern Munich | Sports | 1.67× | ||
| 15 | Wikipedia | Internet & Social Media | 1.64× | ||
| 16 | Electronics | Technology & Electronics | 1.62× | ||
| 17 | Spas | Beauty & Wellness | 1.54× | ||
| 18 | Flower | Home & Garden | 1.53× | ||
| 19 | Pets | Pets & Animals | 1.51× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.71× | |
| Tradition | CONSERVATISM | 1.53× | |
| Early Adopter Mentality | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Quality Awareness | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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