A data profile of the people who buy, follow and care about Guitar in Indonesia — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 2,546,914 people in Indonesia.
Guitar has an estimated audience of 2,546,914 people in Indonesia. 44.5% are female, 55.5% are male, average age 34.2. Top brand affinities: Charity and causes, Coffee roasting, Slot machine, Cruises, Distilled beverage.
Top brand affinities include Charity and causes, Coffee roasting, Slot machine, with strongest over-indexing on Charity and causes (2.18× the country average).
Demographically, the Guitar audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Guitar fan in Indonesia is more male, around 34.2 years old, with strong Community Orientation tendencies and a notable affinity for Charity and causes.
The key figures that characterise the Guitar profile in Indonesia.
44.5% are female, 55.5% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 34.2 |
| Estimated audience size | 2,546,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Guitar audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage calculator | Home & Garden | 2.80× | ||
| 02 | Coffee roasting | Food & Beverages | 2.43× | ||
| 03 | Borussia Dortmund | Sports | 2.43× | ||
| 04 | Charity and causes | Business & Career | 2.18× | ||
| 05 | Digital camera | Technology & Electronics | 2.13× | ||
| 06 | FC Bayern Munich | Sports | 2.12× | ||
| 07 | Cruises | Travel & Leisure | 1.96× | ||
| 08 | Distilled beverage | Food & Beverages | 1.94× | ||
| 09 | BTS | Music & Radio | 1.89× | ||
| 10 | Cat food | Pets & Animals | 1.88× | ||
| 11 | Hair coloring | Beauty & Wellness | 1.86× | ||
| 12 | Flower bouquet | Home & Garden | 1.85× | ||
| 13 | NASDAQ | Business & Career | 1.84× | ||
| 14 | Slot machine | Games | 1.78× | ||
| 15 | Eyelash | Beauty & Wellness | 1.78× | ||
| 16 | Digital art | Arts & Culture | 1.76× | ||
| 17 | Ice cream | Food & Beverages | 1.58× | ||
| 18 | Pizza | Food & Beverages | 1.53× | ||
| 19 | Steak | Food & Beverages | 1.53× | ||
| 20 | Washing machine | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Pet Ownership | JOY | 1.45× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.49× | |
| Creativity | OPEN | 0.73× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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