A data profile of the people who buy, follow and care about Heavy metal music in Australia — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 5,626,039 people in Australia.
The average Heavy metal music fan in Australia is 40.7 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include John Bonham, with strongest over-indexing on John Bonham (1.59× the country average).
Demographically, the Heavy metal music audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 8 regions tracked by Rascasse.
The typical Heavy metal music fan in Australia is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for John Bonham.
The key figures that characterise the Heavy metal music profile in Australia.
47.9% are female, 52.1% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 40.7 |
| Estimated audience size | 5,626,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Heavy metal music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
Where the Heavy metal music audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~60K | 1.23× | |
| 02 | Tasmania | ~100K | 1.01× | |
| 03 | Australian Capital Territory | ~100K | 0.99× | |
| 04 | South Australia | ~400K | 0.91× | |
| 05 | Western Australia | ~600K | 0.89× | |
| 06 | Queensland | ~1M | 0.82× | |
| 07 | Victoria | ~1.5M | 0.77× | |
| 08 | New South Wales | ~1.5M | 0.73× |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Bonham | Music & Radio | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.97× | |
| Extroversion | THRILL | 0.96× | |
| Pet Ownership | JOY | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Indulgence | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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