A data profile of the people who buy, follow and care about Heavy metal music in Sweden — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 2,064,615 people in Sweden.
Heavy metal music has an estimated audience of 2,064,615 people in Sweden. 42.6% are female, 57.4% are male, average age 43.2. Top brand affinities: Rock music, Sweden Rock Festival, AC/DC, Blues rock, Acid rock.
Top brand affinities include Rock music, Sweden Rock Festival, AC/DC, with strongest over-indexing on Rock music (1.55× the country average).
Demographically, the Heavy metal music audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
The typical Heavy metal music fan in Sweden is more male, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Rock music.
The key figures that characterise the Heavy metal music profile in Sweden.
42.6% are female, 57.4% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 43.2 |
| Estimated audience size | 2,064,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Heavy metal music audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ace Frehley | Music & Radio | 1.83× | ||
| 02 | Scorpions (band) | Music & Radio | 1.79× | ||
| 03 | Sweden Rock Festival | Music & Radio | 1.70× | ||
| 04 | Iron Maiden | Music & Radio | 1.69× | ||
| 05 | Black Sabbath | Music & Radio | 1.66× | ||
| 06 | Motörhead | Music & Radio | 1.66× | ||
| 07 | Blues rock | Music & Radio | 1.64× | ||
| 08 | Thrash metal | Music & Radio | 1.64× | ||
| 09 | Metallica | Music & Radio | 1.64× | ||
| 10 | Death metal | Music & Radio | 1.63× | ||
| 11 | Southern rock | Music & Radio | 1.60× | ||
| 12 | Sabaton (band) | Music & Radio | 1.59× | ||
| 13 | Led Zeppelin | Music & Radio | 1.59× | ||
| 14 | AC/DC | Music & Radio | 1.58× | ||
| 15 | Black metal | Music & Radio | 1.57× | ||
| 16 | Alice Cooper (band) | Music & Radio | 1.57× | ||
| 17 | Rock music | Music & Radio | 1.55× | ||
| 18 | Acid rock | Music & Radio | 1.54× | ||
| 19 | King King | Music & Radio | 1.53× | ||
| 20 | Extreme metal | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.54× | |
| Urban Lifestyle | OPEN | 1.09× | |
| Patriotism | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.69× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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