A data profile of the people who buy, follow and care about Thrash metal in Sweden — modelled from more than twelve digital signal sources. Thrash metal has an estimated audience of 308,665 people in Sweden.
Thrash metal has an estimated audience of 308,665 people in Sweden. 34.8% are female, 65.2% are male, average age 43.8. Top brand affinities: Amason, Death metal, Black metal, Ozzy Osbourne, Progressive rock.
Top brand affinities include Amason, Death metal, Black metal, with strongest over-indexing on Amason (2.89× the country average).
Demographically, the Thrash metal audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Thrash metal fan in Sweden is more male, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Amason.
The key figures that characterise the Thrash metal profile in Sweden.
34.8% are female, 65.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 43.8 |
| Estimated audience size | 308,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 26% |
of the worldwide Thrash metal audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 29.5% |
| Germany | 7.8% |
| Japan | 5.7% |
The strongest cross-interests of the Thrash metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Progressive metal | Music & Radio | 14.33× | ||
| 02 | Black metal | Music & Radio | 14.06× | ||
| 03 | Death metal | Music & Radio | 14.04× | ||
| 04 | Slipknot (band) | Music & Radio | 13.48× | ||
| 05 | Linkin Park | Music & Radio | 13.46× | ||
| 06 | Metalcore | Music & Radio | 11.85× | ||
| 07 | Progressive rock | Music & Radio | 10.31× | ||
| 08 | Ozzy Osbourne | Music & Radio | 10.22× | ||
| 09 | Extreme metal | Music & Radio | 10.08× | ||
| 10 | Sabaton (band) | Music & Radio | 9.77× | ||
| 11 | Alternative metal | Music & Radio | 9.70× | ||
| 12 | Psychedelic rock | Music & Radio | 9.12× | ||
| 13 | AC/DC | Music & Radio | 8.29× | ||
| 14 | Iron Maiden | Music & Radio | 8.02× | ||
| 15 | Amason | Music & Radio | 2.89× | ||
| 16 | Expressen | News | 2.07× | ||
| 17 | Ice Hockey World Championships | Sports | 2.02× | ||
| 18 | Aftonbladet | News | 1.97× | ||
| 19 | Biltema | Business & Career | 1.84× | ||
| 20 | Systembolaget | Shopping | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.20× | |
| Spirituality | BALANCE | 1.65× | |
| Tradition | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Thrash metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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