A data profile of the people who buy, follow and care about Heavy metal music in Norway — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 929,548 people in Norway.
Heavy metal music has an estimated audience of 929,548 people in Norway. 41.9% are female, 58.1% are male, average age 42.2. Top brand affinities: KISS, AC/DC, Bob Dylan, Acid rock, Blues rock.
Top brand affinities include KISS, AC/DC, Bob Dylan, with strongest over-indexing on KISS (1.72× the country average).
Demographically, the Heavy metal music audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Heavy metal music fan in Norway is more male, around 42.2 years old, with strong Social Media Usage tendencies and a notable affinity for KISS.
The key figures that characterise the Heavy metal music profile in Norway.
41.9% are female, 58.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 42.2 |
| Estimated audience size | 929,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Heavy metal music audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep Purple | Music & Radio | 2.14× | ||
| 02 | AC/DC | Music & Radio | 1.76× | ||
| 03 | Led Zeppelin | Music & Radio | 1.73× | ||
| 04 | KISS | Music & Radio | 1.72× | ||
| 05 | Thrash metal | Music & Radio | 1.72× | ||
| 06 | Metallica | Music & Radio | 1.68× | ||
| 07 | King King | Music & Radio | 1.66× | ||
| 08 | Pink Floyd | Music & Radio | 1.65× | ||
| 09 | Southern rock | Music & Radio | 1.63× | ||
| 10 | Iron Maiden | Music & Radio | 1.63× | ||
| 11 | Big Dipper (band) | Music & Radio | 1.63× | ||
| 12 | Black Sabbath | Music & Radio | 1.63× | ||
| 13 | Neil Young | Music & Radio | 1.60× | ||
| 14 | Blues rock | Music & Radio | 1.58× | ||
| 15 | Black metal | Music & Radio | 1.57× | ||
| 16 | Acid rock | Music & Radio | 1.56× | ||
| 17 | Madchester | Music & Radio | 1.56× | ||
| 18 | Guns N' Roses | Music & Radio | 1.55× | ||
| 19 | Death metal | Music & Radio | 1.54× | ||
| 20 | Bob Dylan | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Travelling | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Travelling | THRILL | 0.72× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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