A data profile of the people who buy, follow and care about Heavy metal music in Denmark — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 983,104 people in Denmark.
Heavy metal music has an estimated audience of 983,104 people in Denmark. 42.6% are female, 57.4% are male, average age 42.1. Top brand affinities: G.O, Self care, Microwave oven, Design & Interior, Home Decoration & Design.
Top brand affinities include G.O, Self care, Microwave oven, with strongest over-indexing on G.O (1.59× the country average).
Demographically, the Heavy metal music audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Heavy metal music fan in Denmark is more male, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for G.O.
The key figures that characterise the Heavy metal music profile in Denmark.
42.6% are female, 57.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 42.1 |
| Estimated audience size | 983,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Heavy metal music audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Record shop | Music & Radio | 2.24× | ||
| 02 | Alloy wheel | Cars & Mobility | 2.08× | ||
| 03 | Party game | Games | 1.99× | ||
| 04 | Personal protective equipment | Cars & Mobility | 1.96× | ||
| 05 | Hand washing | Home & Garden | 1.91× | ||
| 06 | Draught beer | Food & Beverages | 1.87× | ||
| 07 | Richard Gere | Movies & TV | 1.85× | ||
| 08 | Incandescent light bulb | Home & Garden | 1.79× | ||
| 09 | Home Decoration & Design | Home & Garden | 1.71× | ||
| 10 | Charging station | Technology & Electronics | 1.69× | ||
| 11 | Sort Sol | Music & Radio | 1.68× | ||
| 12 | Self care | Health | 1.62× | ||
| 13 | G.O | Technology & Electronics | 1.59× | ||
| 14 | Fundraising | Business & Career | 1.58× | ||
| 15 | Design & Interior | Home & Garden | 1.56× | ||
| 16 | Chromecast | Technology & Electronics | 1.55× | ||
| 17 | Blues rock | Music & Radio | 1.53× | ||
| 18 | Microwave oven | Home & Garden | 1.51× | ||
| 19 | Pizza delivery | Food & Beverages | 1.50× | ||
| 20 | Bob Dylan | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Urban Lifestyle | OPEN | 1.32× | |
| Early Adopter Mentality | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.93× | |
| Travelling | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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