A data profile of the people who buy, follow and care about Heavy metal music in South Africa — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 1,726,127 people in South Africa.
Heavy metal music has an estimated audience of 1,726,127 people in South Africa. 47.5% are female, 52.5% are male, average age 36.2. Top brand affinities: Mainz, BlueStacks, Jah Prayzah, Stoner rock, Zimbabwe Daily News.
Top brand affinities include Mainz, BlueStacks, Jah Prayzah, with strongest over-indexing on Mainz (1.53× the country average).
Demographically, the Heavy metal music audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Heavy metal music fan in South Africa is balanced, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for Mainz.
The key figures that characterise the Heavy metal music profile in South Africa.
47.5% are female, 52.5% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 36.2 |
| Estimated audience size | 1,726,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 19% |
of the worldwide Heavy metal music audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Abra (rapper) | Music & Radio | 2.13× | ||
| 02 | Barasuara | Music & Radio | 1.94× | ||
| 03 | Dewa 19 | Music & Radio | 1.94× | ||
| 04 | Stoner rock | Music & Radio | 1.88× | ||
| 05 | Robert Muchamore | Literature | 1.84× | ||
| 06 | Jah Prayzah | Music & Radio | 1.77× | ||
| 07 | Universe of Kingdom Hearts | Business & Career | 1.67× | ||
| 08 | Roots revival | Music & Radio | 1.63× | ||
| 09 | Zimbabwe Daily News | News | 1.61× | ||
| 10 | BlueStacks | Technology & Electronics | 1.60× | ||
| 11 | Zimbabwe Broadcasting Corporation | Movies & TV | 1.56× | ||
| 12 | Movement for Democratic Change – Tsvangirai | Politics & Society | 1.56× | ||
| 13 | Mainz | Travel & Leisure | 1.53× | ||
| 14 | Party San | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Travelling | THRILL | 0.64× | |
| Patriotism | CONSERVATISM | 0.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.51× | |
| Social Media Usage | JOY | 0.57× | |
| Patriotism | CONSERVATISM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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