A data profile of the people who buy, follow and care about Heavy metal music in Indonesia — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 5,706,019 people in Indonesia.
The average Heavy metal music fan in Indonesia is 33.2 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Goyang, MK, Film series, with strongest over-indexing on Goyang (1.5× the country average).
Demographically, the Heavy metal music audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 33 regions tracked by Rascasse.
The typical Heavy metal music fan in Indonesia is balanced, around 33.2 years old, with strong Risk Appetite tendencies and a notable affinity for Goyang.
The key figures that characterise the Heavy metal music profile in Indonesia.
47.5% are female, 52.5% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 33.2 |
| Estimated audience size | 5,706,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 33% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Heavy metal music audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
Where the Heavy metal music audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Kalimantan | ~100K | 1.23× | |
| 02 | Bali | ~100K | 1.09× | |
| 03 | South Kalimantan | ~80K | 1.08× | |
| 04 | East Kalimantan | ~100K | 1.06× | |
| 05 | Special Region of Yogyakarta | ~100K | 1.04× | |
| 06 | Jambi | ~70K | 1.04× | |
| 07 | Riau Islands | ~60K | 1.04× | |
| 08 | Riau | ~100K | 1.02× | |
| 09 | East Nusa Tenggara | ~60K | 1.02× | |
| 10 | North Sumatra | ~300K | 1.01× | |
| 11 | Lampung | ~100K | 1.01× | |
| 12 | North Kalimantan | ~20K | 1.01× | |
| 13 | Banten | ~200K | 1.00× | |
| 14 | West Sumatra | ~100K | 1.00× | |
| 15 | West Nusa Tenggara | ~70K | 1.00× | |
| 16 | Central Kalimantan | ~50K | 1.00× | |
| 17 | Bengkulu | ~50K | 1.00× | |
| 18 | Papua (province) | ~30K | 1.00× | |
| 19 | Maluku | ~30K | 1.00× | |
| 20 | South Sulawesi | ~200K | 0.99× | |
| 21 | South Sumatra | ~100K | 0.99× | |
| 22 | Aceh | ~80K | 0.99× | |
| 23 | Jakarta | ~400K | 0.96× | |
| 24 | Central Java | ~500K | 0.95× | |
| 25 | East Java | ~600K | 0.94× | |
| 26 | West Java | ~800K | 0.91× | |
| 27 | West Sulawesi | 0.00× | ||
| 28 | North Sulawesi | 0.00× | ||
| 29 | Gorontalo (disambiguation)(2) | 0.00× | ||
| 30 | North Maluku | 0.00× | ||
| 31 | Bangka-Belitung Islands | 0.00× | ||
| 32 | Southeast Sulawesi | 0.00× | ||
| 33 | Central Sulawesi | 0.00× |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kekal | Music & Radio | 2.32× | ||
| 02 | STP (motor oil company) | Cars & Mobility | 1.70× | ||
| 03 | Hana, Hawaii | Travel & Leisure | 1.69× | ||
| 04 | Pamela Anderson | Movies & TV | 1.64× | ||
| 05 | Shelby, North Carolina | Travel & Leisure | 1.64× | ||
| 06 | Flat panel display | Technology & Electronics | 1.61× | ||
| 07 | Howrah | Travel & Leisure | 1.61× | ||
| 08 | Estudiantes de La Plata | Sports | 1.61× | ||
| 09 | Barbar, Bahrain | Travel & Leisure | 1.59× | ||
| 10 | Crash (2004 film) | Movies & TV | 1.59× | ||
| 11 | Vitória S.C. | Sports | 1.57× | ||
| 12 | MK | Music & Radio | 1.56× | ||
| 13 | Muara, Brunei | Travel & Leisure | 1.56× | ||
| 14 | Angela White (athlete) | Movies & TV | 1.56× | ||
| 15 | T.O.K. | Music & Radio | 1.54× | ||
| 16 | Film series | Movies & TV | 1.53× | ||
| 17 | Dewi Persik | Music & Radio | 1.52× | ||
| 18 | Maharaja | Travel & Leisure | 1.52× | ||
| 19 | Persil | Home & Garden | 1.51× | ||
| 20 | Goyang | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.09× | |
| Design Affinity | PREMIUM | 0.79× | |
| Need for Security | CONSERVATISM | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.36× | |
| Patriotism | CONSERVATISM | 0.37× | |
| Travelling | THRILL | 0.39× |
Heavy metal music has an estimated audience of 5,706,019 people in Indonesia, concentrated in West Java and East Java.
47.5% of Heavy metal music fans are female, 52.5% are male, with an average age of 33.2 years.
Heavy metal music fans show strongest brand affinity for Goyang (1.5×), MK (1.56×), and Film series (1.53×) over the country average.
Heavy metal music fans in Indonesia are most concentrated in West Java (reach ~800K), East Java (reach ~600K), and Central Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Heavy metal music itself, the audience over-indexes on MK (1.56×), Film series (1.53×), Barbar, Bahrain (1.59×), and Muara, Brunei (1.56×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.