A data profile of the people who buy, follow and care about Heavy metal music in Switzerland — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 1,565,215 people in Switzerland.
The average Heavy metal music fan in Switzerland is 39.4 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Alice Cooper (band), Krokus (band), Deep Purple, with strongest over-indexing on Alice Cooper (band) (1.59× the country average).
Demographically, the Heavy metal music audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Heavy metal music fan in Switzerland is more male, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Alice Cooper (band).
The key figures that characterise the Heavy metal music profile in Switzerland.
43.4% are female, 56.6% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 39.4 |
| Estimated audience size | 1,565,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Heavy metal music audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
Where the Heavy metal music audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thurgau | ~40K | 1.07× | |
| 02 | Basel-Landschaft | ~40K | 1.06× | |
| 03 | Basel-City | ~60K | 1.05× | |
| 04 | Fribourg | ~60K | 1.05× | |
| 05 | Valais | ~70K | 1.03× | |
| 06 | Luzern | ~70K | 1.01× | |
| 07 | Ticino | ~60K | 1.00× | |
| 08 | Canton of St. Gallen | ~80K | 0.99× | |
| 09 | Canton of Geneva | ~100K | 0.97× | |
| 10 | Aargau | ~90K | 0.97× | |
| 11 | Canton of Bern | ~100K | 0.94× | |
| 12 | Vaud | ~100K | 0.94× | |
| 13 | Canton of Zürich | ~200K | 0.91× |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep Purple | Music & Radio | 1.69× | ||
| 02 | Sabaton (band) | Music & Radio | 1.66× | ||
| 03 | Nightwish | Music & Radio | 1.66× | ||
| 04 | Eluveitie | Music & Radio | 1.61× | ||
| 05 | David Gilmour | Music & Radio | 1.60× | ||
| 06 | Alice Cooper (band) | Music & Radio | 1.59× | ||
| 07 | Folk metal | Music & Radio | 1.59× | ||
| 08 | Krokus (band) | Music & Radio | 1.56× | ||
| 09 | System of a Down | Music & Radio | 1.56× | ||
| 10 | Judas Priest | Music & Radio | 1.56× | ||
| 11 | Power metal | Music & Radio | 1.54× | ||
| 12 | Eric Clapton | Music & Radio | 1.53× | ||
| 13 | Evanescence | Music & Radio | 1.53× | ||
| 14 | Franz Zappa | Music & Radio | 1.53× | ||
| 15 | Dave Grohl | Music & Radio | 1.53× | ||
| 16 | Gothic metal | Music & Radio | 1.51× | ||
| 17 | EMP Merchandising | Shopping | 1.51× | ||
| 18 | Rick Rubin | Music & Radio | 1.51× | ||
| 19 | Böhse Onkelz | Music & Radio | 1.50× | ||
| 20 | Avant-garde metal | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.27× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Social Media Usage | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.76× | |
| Travelling | THRILL | 0.79× | |
| Sustainability | BALANCE | 0.81× |
Heavy metal music has an estimated audience of 1,565,215 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
43.4% of Heavy metal music fans are female, 56.6% are male, with an average age of 39.4 years.
Heavy metal music fans show strongest brand affinity for Alice Cooper (band) (1.59×), Krokus (band) (1.56×), and Deep Purple (1.69×) over the country average.
Heavy metal music fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Heavy metal music itself, the audience over-indexes on Krokus (band) (1.56×), Deep Purple (1.69×), David Gilmour (1.6×), and System of a Down (1.56×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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