A data profile of the people who buy, follow and care about Heavy metal music in Colombia — modelled from more than twelve digital signal sources. Heavy metal music has an estimated audience of 3,697,468 people in Colombia.
Heavy metal music has an estimated audience of 3,697,468 people in Colombia. 48.3% are female, 51.7% are male, average age 34.3. Top brand affinities: Eudora, Kansas, SOCAR.
Top brand affinities include Eudora, Kansas, SOCAR, with strongest over-indexing on Eudora, Kansas (1.59× the country average).
Demographically, the Heavy metal music audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Heavy metal music fan in Colombia is balanced, around 34.3 years old, with strong Risk Appetite tendencies and a notable affinity for Eudora, Kansas.
The key figures that characterise the Heavy metal music profile in Colombia.
48.3% are female, 51.7% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 34.3 |
| Estimated audience size | 3,697,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Heavy metal music audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.9% |
| Japan | 4.7% |
The strongest cross-interests of the Heavy metal music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 1.59× | ||
| 02 | SOCAR | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Career Orientation | POWER | 0.95× | |
| Indulgence | JOY | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.47× | |
| Patriotism | CONSERVATISM | 0.48× | |
| Creativity | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Heavy metal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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